How I Built This with Guy Raz Podcast Transcripts
Guy Raz | Wondery · 874 episodes with transcripts
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success.
Spoken has transcripts of 874 How I Built This with Guy Raz episodes, with the speakers named. The newest listed here is from October 19, 2026.
Every How I Built This with Guy Raz transcript in one script
874 episodes of How I Built This with Guy Raz have transcripts. Fetch them all as speaker-labeled Markdown in one script — 1 credit each, and re-fetching one you already have is free:
curl -s -H "x-api-key: YOUR_KEY" \
https://spoken.md/podcasts/1150510297/episodes \
| jq -r '.episodes[] | "\(.id) \(.title)"' \
| while IFS=' ' read -r id title; do
slug=$(echo "$title" | tr '[:upper:]' '[:lower:]' | tr -cs 'a-z0-9' '-' | sed 's/-*$//')
[ -f "${id}-${slug}.md" ] && continue
curl -sf -H "x-api-key: YOUR_KEY" \
-o "${id}-${slug}.md" \
https://spoken.md/transcripts/$id || rm -f "${id}-${slug}.md"
sleep 0.34
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874 credits. Credits never expire. Excludes VAT, added at checkout for EU customers.
Latest How I Built This with Guy Raz transcripts
Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
October 19, 2026
Guy Raz (0:00)
Our presenting sponsor today is Anthropic, the team behind Claude. Every founder on this show started with a hard question. Not the marketing plan, the 2 AM kind. Is this idea any good? Am I the one to build it? Should I quit my job? Anthropic got built the same way. A public benefit corporation founded on one hard…
So, they asked over 100,000 people, their hopes and their fears, and are publishing what they find, even the uncomfortable parts. Me?
Loren Castle (4:26)
I'm talking every day in my apartment. I would just test different types of potato starch and tapioca starch, you know, in different proportions of it. So honestly, it was just so much playing around. I tried to hire food scientists to help me because I thought like that would be the easy solve.
And the food always tasted like a science project.
Guy Raz (4:56)
Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
I'm Guy Raz and on the show today, how Loren Castle made cookie dough taste good, even without gluten, dairy, and eggs, and then grew that into Sweet Loren's, a brand that sold in more than 30,000 stores.
- Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
- Advice Line with Tara Bosch of SmartSweets
- Alamo Drafthouse Cinema: Tim and Karrie League (2023)
- Advice Line with Nick Green of Thrive Market
- 10 Years of How I Built This: A Decade of Innovation, Risk and Reinvention
- Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)
- Seventh Generation: Alan Newman and Jeffrey Hollender. A Partnership that Flourished—until it Failed. (2021)
- Advice Line with Danny Meyer of Shake Shack
- Banza: Brian Rudolph. The Chickpea Pasta That Nearly Turned to Mush
- Advice Line with Michelle Wahler of Beyond Yoga
- Thrive Causemetics: Karissa Bodnar. How $150 a Day in Sales Turned into a $150 Million Beauty Business with a Mission
- Advice Line with Kip Tindell of The Container Store
- Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
- Advice Line with Ben Goodwin of Olipop
- Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
- Advice Line with Daymond John of FUBU
- YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
- Advice Line with Carlton Calvin of Razor
- Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
- Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)
- MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.
- Advice Line: "Strategy Sessions"
- Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
- Advice Line with Chris Riccobono of UNTUCKit
- Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
- Advice Line with Curt Richardson of OtterBox
- Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
- Sun Bum: Tom Rinks. The Secrets of a Master Brand Builder (2023)
- Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)
- Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
- Advice Line with Ronnen Harary of Spin Master/PAW Patrol
- e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
- Advice Line with Susan Griffin-Black of EO Products
- STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaurants on Gut Instinct
- Advice Line with Shazi Visram of Happy Family Organics
- Advice Line with Christina Tosi of Milk Bar
- Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
- Advice Line with Tim Ferriss (August 2025)
- NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest company
- Netflix: Reed Hastings. “We’re Not a Family.” The Provocative Idea That Helped Build a Streaming Giant
- Advice Line with Neil Blumenthal of Warby Parker
- Advice Line with Niraj Shah of Wayfair
- Advice Line with John Zimmer of Lyft
- Advice Line with Tony Xu of Doordash
- (July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp
- Skype and Kazaa: Niklas Zennström
- Therabody: Jason Wersland
- Twitter, Medium and Blogger: Ev Williams
- AI that can be your second brain with Bethany Bongiorno and Imran Chaudhri of Humane
- Framing the future of eyecare with Neil Blumenthal and Dave Gilboa of Warby Parker
- Hinge: Justin McLeod (2021)
- HIBT Lab! Too Good To Go: Lucie Basch
- Affirm: Max Levchin (Part 2 of 2)
- Discord: Jason Citron
- Mailchimp: Ben Chestnut
- Hinge: Justin McLeod
- Atlassian: Mike Cannon-Brookes and Scott Farquhar
- Dropbox: Drew Houston
- How I Built Resilience: Niraj Shah and Steve Conine of Wayfair
- Wayfair: Niraj Shah & Steve Conine (2018)
- How I Built Resilience: Live with Tony Xu and Marcia Kilgore
- How I Built Resilience: Live with Stewart Butterfield and Steve Holmes
- Live From The HIBT Summit: Stewart Butterfield
- Wayfair: Niraj Shah & Steve Conine
- Warby Parker: Dave Gilboa & Neil Blumenthal (2016)
- Stonyfield Yogurt: Gary Hirshberg
- Lyft: John Zimmer
- Warby Parker: Dave Gilboa & Neil Blumenthal
- Airbnb: Joe Gebbia
- Instagram: Kevin Systrom & Mike Krieger
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