**Guy Raz** (0:00)
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We sort of have the outlines of all of the troughs, and there were a lot of troughs. And I'm trying to even imagine quarterly earning calls in 2007 when your stock price is in the toilet, and you're putting all of this money.
**Jensen Huang** (2:51)
And Guy, I gotta tell you, it's embarrassing. It was embarrassing, it was humiliating. Your employees are probably embarrassed for you. In fact, right now, it is really quite hard for me to resurface those feelings. And the reason for that is I spent all of my time, all of my life trying to forget yesterday.
What do they teach athletes? Forget the last point.
It's about forgetting.
**Guy Raz** (3:24)
Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.
I'm Guy Raz, and on the show today, how Jensen Huang went from making graphics chips for gamers to powering the AI revolution and building the biggest company in the world.
If Nvidia were a country, it would be one of the five richest in the world, just behind the US and China. Nvidia's value is now more than the entire economic output of Japan or the UK or France. That's how big this company is. And it's also probably the single most important company in the world right now. It is the biggest player powering the AI revolution. But Nvidia didn't start out that way. The company actually began by selling graphics processors for video games. And for a good 20 years, gamers were Nvidia's main customers.
But back in the 2000s, the company's co-founder, Jensen Huang, made a pretty important bet. A bet that those graphics processors, known as GPUs, could actually do a lot more than just power video games. He believed these processors could be the cornerstone for the future of supercomputing. This was a very bold and very expensive idea. Now, bear with me for a moment here, because if you're not super familiar with the technical terms around AI and computing, I will do my best to explain. So think of a computer like a kitchen. The CPU, or Central Processing Unit, is like a master chef. It's really smart, it can do almost anything, but it can only cook a small number of dishes at a time. The GPU, or Graphics Processing Unit, is like a kitchen with thousands of line cooks. Each one isn't as talented as the chef, but together these guys can crank out thousands of simple tasks all at once.
Now to make that kitchen do even more, Jensen poured billions of dollars into developing a platform and software layer called CUDA, which is basically the instruction manual that lets you use all those line cooks in entirely new ways. So what CUDA basically did is turn the GPU from a video game tool into a general purpose supercomputer.
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