Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)

**Guy Raz** (0:00)
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Hey everyone, so this week we're re-visiting one of our favorite episodes from the Advice Line. It's the episode with Jeni Britton, the founder of Jeni's Splendid Ice Creams. And stick around to the very end of the episode because we checked back in with our callers and they have some really awesome updates. This episode first ran in March of 2025 and I hope you enjoy it.
Hello and welcome to the Advice Line on How I Built This Lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you. And if you're building something and you need advice, give us a call, and you just might be the next guest on the show. Our number is 1-800-433-1298.
Send us a one-minute message that tells us about your business and the issues or questions that you'd like help with. You can also send us a voice memo at hibt at id.wondery.com, and make sure to tell us how to reach you. And also, don't forget to sign up for my newsletter. It's full of insights and ideas from the world's greatest entrepreneurs. You can sign up for free at guyraz.com. And we'll put all this info in the podcast description. All right, let's get to it. Joining me this week is Jeni Britton. She's the founder of Jeni's Splendid Ice Creams. Jeni, it's great to have you back on the show.

**Jeni Britton** (4:15)
Hey, Guy, it's so great to be back.

**Guy Raz** (4:18)
You were a guest on the show back in 2018 We did a live show in Columbus, Ohio. It was so fun. And by the way, guys, if you haven't heard that original episode, we will put a link in the episode description.
You, of course, started Jeni's. Your first location was in a food hall, and then you opened your first scoop shop a few years later. And I think most people know your ice cream. I mean, creamy, amazing, weirdly wonderful flavors like powdered jelly donut and bramble berry crisp and Texas sheet cake. And my current favorite, I have to say, a brown butterbrill.

**Jeni Britton** (4:52)
That's my favorite.

**Guy Raz** (4:53)
Yeah. We have a pint and a half.
My son eats a pint of your ice cream like almost daily. It's very, it's just really amazing when they're growing how much ice cream they eat.

**Jeni Britton** (5:05)
Yeah. Well, I know that very well too. My kids eat a lot of ice cream as well. We are an ice cream family, of course.