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Marketecture: Get Smart. Fast. Podcast Transcripts

Ari Paparo · 417 episodes with transcripts

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news.

Spoken has transcripts of 417 Marketecture: Get Smart. Fast. episodes, with the speakers named. The newest listed here is from October 19, 2026.

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Latest Marketecture: Get Smart. Fast. transcripts

It’s All in Your Pocket: The Phone Connects the Pieces

October 19, 2026

Ari Paparo (0:10)

Hey, everyone. This is Ari. If you weren't at our recent Marketecture Live Chicago event, there are some great speakers. So we're going to be publishing some of those sessions here on the Marketecture Podcast channel in audio and video.

So first up, we've got a conversation about mobile, and about specifically, it's all in your pocket. Phone Connects the Pieces was the name of the session. And it has Danielle Mathews, the Senior Director of Integrated Marketing for Pura, and Will Hoyt, the Enterprise Media, Blis, which is part of T-Mobile…

Will Hoyt (0:48)

Very nice to be here. I'm Will Hoyt from T-Mobile Advertising Solutions and Blis. Danielle, thanks for being here. Just provide a quick introduction, so we can get into the teeth of here. But a little quick intro on Blis. T-Mobile's Omnichannel DSP. As the subject of this conversation teases, the phone connects the…

Danielle, I'll let you walk through what Pura does. I think just to set the stage, when we talk about our first party data, we can see how apps are engaged across devices. For Pura, which would be a smart appliance, perhaps people that would have that product would be want to keep their pets from smelling up their…

Danielle Mathews (2:07)

Yeah. So I am Danielle. I'm our Senior Director of Integrated Marketing at Pura. And Pura is a fragrance experience company at its core. We built it around a system of hardware, software, and truly a world-renowned fragrance collection. So we work with brands like Ness, Lafco, Brooklyn Candle, Capri Blue, to really…

Something that brings additional value to us is we do have an app and it is a smart diffuser. So within the app, it allows you to truly set the intensity of the fragrances that you're diffusing throughout your home, but also be able to set schedules. So we were there kind of making sure that people are using…

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