Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock Woes

Ari Paparo (0:00)

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Welcome to the Marketecture Podcast. This is Ari Paparo, second week in a row. We have our guest co-host, Paul Knegten, and Eric will be back next week. Paul, how do you feel? Are you getting into it? Are you loosening up for your second week?

Paul Knegten (0:55)

I'm getting into it. And it's a good thing that Eric is coming back because I have big news.

You do? Yes, I do. I am moving to San Francisco and joining Corgi as a growth marketer. Now, I may not fit the profile.

Ari Paparo (1:11)

Really?

Paul Knegten (1:12)

Generally, they seem to be looking for.

Ari Paparo (1:14)

You don't look like a Corgi kind of person.

Paul Knegten (1:17)

No, no, I have not. I've not been posting a lot of selfies on ex formerly known as Twitter either. But I do have this teensy weensy little marketing background and I'll be joining Corgi. So, you'll see less of me. I don't really know what Corgi does. I don't think that's important.

Ari Paparo (1:35)

I don't think that's important. They have the Corgi Cafes, right? That's important.

They have an army, I would call them, of young female influencers who work there. There's an expression that's going around called Corgi Girls.

Paul Knegten (1:50)

I see. I've not heard that. I don't know what you're talking about.

That doesn't exist. And I'll be joining Corgi as a community manager and a growth marketer starting immediately. And I'm moving to SF. I guess that's a requirement if you're going to...

Ari Paparo (2:05)

You're not allowed to call it SF, but otherwise you're doing great. Yeah. You might've just had your offer rescinded. Did you have one of those AI interviewers for this job?

Paul Knegten (2:13)

No, I had the CEO slide into my DMs as one does. And asked me if I'd be interested in a confidential role, whatever that means.

Ari Paparo (2:22)

Did you note that the Corgi founders are Forbes 30 Under 30, so they're certainly headed to jail?

Paul Knegten (2:28)

I did.

I've retained a lawyer. It's called a Forbes 30 Under 30 exposure lawyer. But here's the kicker. When I went to buy insurance against that, the only one who sells it is Corgi.

Ari Paparo (2:39)

Yeah, that's smart. Yeah, so Corgi can offer the 30 Under 30 liability insurance. So if you're on 30 Under 30, you get the Corgi insurance. And then if you end up going to jail, your family is taken care of.

Paul Knegten (2:51)

You know, for those who are not as brain-rotted as us on Twitter right now, they have no fucking idea what we're talking about. I think we should probably tell people who are not as extremely online what the heck this is.

Ari Paparo (3:04)

Sure. Okay. So there's a Y Combinator company called Corgi.

And we're giving them free press right now, which is their entire goal.

Paul Knegten (3:12)

Absolutely.

Ari Paparo (3:13)

And what's special about them?

Paul Knegten (3:15)

So what's special about them, I posted about this on LinkedIn. We talked about this last week with Jack Rains. They seem to have stumbled upon like as if a marketing strategy were built on X as a platform. Like they just piped into it with an API somehow, I guess in VCP, you know. We're in like once a week, their founder gets into beef with a prominent VC for no particular reason, and then everyone takes sides. And then like Martin Shkreli chimes in and Elizabeth Holmes. And again, with the 40, 30 under 30, I don't know, read into that what you will, but like it's all out there.

They have been hiring, like you said, army of community managers slash growth marketers that I'm just going to say all kind of seem similar.

Ari Paparo (3:57)

We're not sexist if we point out sexism of another company.

Paul Knegten (4:00)

I don't know.

Ari Paparo (4:01)

I don't think we can be camped. I'm just going to say it. They're hiring young, attractive, female, overwhelmingly Asian women who are marketing managers who don't, who are mostly being hired for their social platform, I guess. And it's an expression. I didn't make it up. In San Francisco, they are called Corgi Girls. It's a thing.