Episode 180: How PMG Is Scaling Creator Marketing With AI with Jennifer Quigley-Jones

**Ari Paparo** (0:01)
This podcast is brought to you by The Build, a new podcast from the guys behind Sincera, Michael Sullivan and Ian Myers. They built their company by figuring out clever solutions to a few important ad tech problems in our industry, and that's exactly what the show is about. Mike and Ian interview some of the smartest tech minds in the biz to hear about how they identified opportunities, solved their hardest challenges, and grew their businesses in the process.
Listen to The Build with Michael Sullivan, wherever you get your podcasts.

**Jeremy Bloom** (0:35)
Oh, hello. I'm Jeremy Bloom, co-founder and CEO of Marketecture Media. And boy, do I have news for you. Marketecture Live is back. And if you've been watching from a distance thinking, that looks phenomenal, but a trip to New York is just a bridge, or several, too far.
We've got great news for you. We're bringing Marketecture Live to the beating heart of AdLand. That's right. On September 23rd, 2026, Marketecture Live is coming to Chicago. We're going to be bringing the same sold out energy, sharp insights, and industry defining conversations to the center of advertising's biggest transformations, from media and commerce to AI, tech, and modern marketing. This is where the people shaping what's next for the ad industry will be, want to be, and need to be. Early registration is live now, so lock in your ticket at chicago.marketexturalive.com.
Again, lock in your ticket at chicago.marketexturalive.com.
Disclaimer, I live in Chicago. It's not Chicago, it's Chicago.

**Ari Paparo** (2:02)
Welcome to the Marketecture Podcast. This is Ari Paparo. I am here with Eric Franchi, and we're both safely back from Cannes. You're in America, right, Eric?

**Eric Franchi** (2:10)
I am. They let me back in.

**Ari Paparo** (2:13)
I love America. After spending a while in Europe, it's like you get back to the ice coffee and the air conditioning and the economic growth and all that stuff. I just love it. Are you feeling patriotic coming into this July 4th weekend?

**Eric Franchi** (2:27)
Come on, man. You know me, always.

**Ari Paparo** (2:29)
Always.

**Eric Franchi** (2:30)
I have my red white and blue shorts on.

**Ari Paparo** (2:34)
They're doing MMA on the White House lawn. You've got all of your checkboxes getting checked.

**Eric Franchi** (2:41)
Yeah. That event was incredible a couple of weeks ago. Anyway, what we got today?

**Ari Paparo** (2:46)
Yeah.
I conducted an interview while I was at CAN with a woman named Jenny Quigly-Jones, who's the VP of Strategy and Innovation for PMG, the agency group.
She's a really interesting person because she sold her agency to PMG. She was running an independent influencer creative agency, and then she sold it to PMG. Now, she's heading up their efforts there. It's pretty interesting conversation because she answered of all the questions I want to know, like do you use the APIs from YouTube and Instagram to get the data about the influencers or do it yourself? How do you make sure they're on target? How do you do? She even goes into how she does pre-calls with the influencers before a campaign. If you're into the nitty gritty of how influencer really works, this is a pretty darn good interview as far as I'm concerned.

**Eric Franchi** (3:36)
Nice. There were two big takeaways. I think everybody had coming out. One was just the rise of the creator or the fact that creators is very clearly like sucking a lot of dollars and attention and energy out of the room.
I spent a lot of time with what you would consider core ad tech, in addition to breaking into spaces like influencer and whatnot, and every ad tech company is trying to figure out their influencer, their creator plan. I think many of them, the answer is like, you don't have one, right? Like this is such a different beast, but I think everyone is trying to really learn and understand. So this should be an awesome conversation for like everyone, even if they're not like in creator, even if they're in ad tech, they're trying to figure out.

**Ari Paparo** (4:26)
It's clearly the most important thing going on in advertising with the possible exception of AI. So we'll do that in real time. We'll come back with the news. We have the Comcast break up. We have bending spoons and a bunch of other stuff. So we'll be right back.
All right. We're at the PMG Cabana or Beach Plage. I don't know what you're supposed to call it. We're in the-

**Jennifer Quigley-Jones** (4:49)
The AI and tech sandbox.

**Ari Paparo** (4:51)
Oh, I'm sorry. It has a name.

**Jennifer Quigley-Jones** (4:53)
It has a name.