Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Google's Big Win in Court

Ari Paparo (0:00)

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Welcome to the Marketecture Podcast. This is Ari Paparo. I'm recording from an undisclosed location today. And Eric, you're back.

Eric Franchi (1:29)

Welcome back. I'm back. Feels good to be back. Feels good to be home. How have you been?

Ari Paparo (1:33)

Yeah, I've been good. I've been off doing personal stuff, of course. So basically, since the Google trial ended last fall, I've just been on watch. I've been like, one day, this judge, this 83-year-old judge is going to drop her thing. And every time I've been on vacation or not online, I've been sure that's the day it's going to happen. And we thought it was going to happen in like March. That was the expected date.

And so, you know, it's September. So what am I doing? College drop-off, full day, moving bunk beds, lifting heavy things, being a dad. And my phone starts blowing up. And I'm like, what is going on?

Eric Franchi (2:12)

But it was only yesterday, the day before yesterday, right? We're recording this on Thursday, September 3rd. We're recording this on Thursday.

Ari Paparo (2:19)

It came out yesterday, Wednesday.

Eric Franchi (2:20)

Yeah. All right. So this is still fresh. We've got a fun little thing with these Ben from Nexen. Every time something happens, he puts on X, Ari and Eric, hope you didn't record yet. And he did it yesterday.

Ari Paparo (2:37)

Yeah. I think that's how I saw it. That's the first thing I saw. And I was like, Oh God, what is it?

So I'm like jumping into like parent orientation and jumping out and taking phone calls with journalists. And I'm like, should I do a tweet thread? Like, no, I don't have time or energy. Let's pay attention to the family. So here I am with you to talk about it. And then we'll also I'll do a very in-depth newsletter. They'll come out Monday morning with everything you need to know about the situation. So Paul Connecton did a pretty good job in your absence. You worry about your job here, Eric?

Eric Franchi (3:13)

I am. Yeah, I hear the guys on fire. I hear he's nipping up my heels.

Ari Paparo (3:18)

Well, you know, we think he's going to become a Corgi girl.

So people thought that was real. So yesterday, last, I don't know if you listen, but last week he declared he's going to work for Corgi as a joke. And he, of course, he got follow ups like, you know, people took it seriously, you know.

Eric Franchi (3:36)

Oh, that's one job that I don't think he's qualified for. Unfortunately, Paul, I love you. You're a talented guy, but not that one.

Ari Paparo (3:45)

Have you ever gotten like a pitch as a VC from like a startup that just wants to do the most ridiculous marketing stuff? I mean, obviously Vibe did some crazy marketing stuff. It was hugely successful. But like, do you ever get people are like, yeah, we're just going to hire a bunch of hot ladies and, you know, blast the airwaves?

Eric Franchi (4:04)

I don't know. That's typically not part of the first conversation.

Ari Paparo (4:08)

You find out about that after they have your money, right?

Eric Franchi (4:10)

They're not going to tell you that's all right. Hey, do we have a guest for this week? What's going on?

Ari Paparo (4:17)

We do. All right. Thanks for keeping me on schedule. Yes. So I did an interview earlier this week with a really interesting guy named Jeremy Hobson. He's continuing us bringing in guests who are a little bit outside of the ad tech realm for really interesting perspectives on things. So Jeremy is the host of a live interview show that's on NPR and other stations called The Middle, where he talks about politics with live call-ins like Terrestrial Radio, but it's a digital podcast kind of show.