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Ecommerce Playbook: Numbers, Struggles & Growth Podcast Transcripts

Common Thread Collective · 461 episodes with transcripts

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality?

Spoken has transcripts of 461 Ecommerce Playbook: Numbers, Struggles & Growth episodes, with the speakers named. The newest listed here is from October 20, 2026.

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Latest Ecommerce Playbook: Numbers, Struggles & Growth transcripts

Is Your Black Friday Ad Spend Actually Driving More Sales

October 20, 2026

Luke Austin (0:00)

The whole idea here is like, based on all of our understandings of what's most impactful to altering the trajectory of the business, right? What are the set of activities and investments to focus on over the course of these time periods? And specifically, we're focusing on focusing on Black Friday, Cyber Monday as…

Richard Gaffin (0:28)

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Luke Austin (1:58)

I'm doing great. Yeah, I'm doing great.

We live in this environment, I think. We were just talking before the podcast a bit about some of these predictions and ideas that we're chatting through. And last night until, I don't know, 7.3 or 8 p.m., we had someone doing a TikTok live in here, and we had another conversation going on. And then we have a Black…

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