The Video Volume Secret Behind Every Winning TikTok Shop Program

Alex (0:00)

It normally takes a month to build the program up, but for us and our focus is not to get one viral video. We want to get thousands of videos. But I wouldn't say they're viral videos, because I will say Tik Tok Shop, Tik Tok, they limit how many views that these shoppable videos get.

SPEAKER_2 (0:19)

So they don't-

Shack (0:20)

Wait, I didn't know that.

Alex (0:21)

They don't want, when you go on Tik Tok, the app, they don't want their feed to be just Tik Tok Shop videos.

SPEAKER_2 (0:27)

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Shack (1:24)

What is up, everybody? We are back with a pretty incredible episode. These guys that I'm talking to have had a hell of a whirlwind of a couple of weeks.

I felt like we were just recently playing golf on the course, and we did okay. I think you ended up beating me and Taylor Holiday. Did you beat all of us or no?

Alex (1:43)

I think we got first place, didn't we, Tyler?

Tyler (1:46)

Yeah, if I remember correctly, I think Taylor left after the 13th bowl because he was losing so bad. If I remember correctly, I don't know.

Shack (1:54)

Yeah, I remember that too, actually. Now that you think about it, I think he just literally gave up and walked off the course, which is kind of unusual for him. Usually, he like stick all the way around and just like end up losing. But yeah, you first have one of the course, which is pretty incredible. Then you hit your very first stage. We had a pretty big event at Commerce Roundtable, and then we were able to announce, obviously at this point when this comes out, the acquisition of you guys joining on CTC.

I've known about you guys for quite some time because we're both really aggressive in this LinkedIn growth marketing and talking about our services, which running for this episode, I really want to do two core things. One, talk about how did you get here? You guys have sped run this thing, and it's an important market. It's really necessary for all of our brands. I'm starting to see this in the internal channels of people that are wanting to have CTC services or actually just wanting to have a lot of TBAR services. Now that's underneath the CTC umbrella, which is so cool for me to see on the marketing and the sales side of things. And lastly is, you guys then ended up going back home to on campus and you guys are growing and building this back in the lab again. So my first question is, how was it jumping on stage for both of you? I know you both had two individual different roles that you played in the presentation, but give me the beginning of when you guys were just about to jump on stage, to the rehearsal, to how you guys think you did.

Tyler (3:17)

Uh, yeah, I would say so there's a lot going on around the time of the event. So to be honest, Alex and I did not practice at all until the day before when you took us on stage. So that was our first practice. And so I thought the practice went pretty well.

And then also the pitch deck we put on the side deck that we put together, maybe prepared it like a week before. I think, Alex, I don't even really remember what we prepared it, but it was, there was so much going on where it was last minute.

Alex (3:45)

Our mindset, and we do this on our sales calls, is like, we are better talking to somebody, the audience, whatever, than reading off the slide deck. So we kind of put that together while the acquisition was going through and we're like, okay, we're just going to see, you know, the slide, but really talk and explain to the audience, you know, what it was. So we were, I don't know, I think right before we got on, we were a little nervous. We were kind of pacing back and forth for like five minutes with our little mic on, kind of tweaked out a little bit, but like, I don't know, like, I was more nervous. I was so tired of this. I was more nervous for an online podcast I did like a few months ago than I was for Commerce Roundtable. And I think the reason why, and I think I credit to you and the event, like one, the rehearsal the night before was great. And I just felt like the stage and how everything was set up was very comforting. And like having like, you know, you as the MC and the people that we knew. And it was just like, okay, it's just like a room full of people that we've already spoke with.