An Insider Glimpse Into The Morning Routines, Biohacking Stacks & Relationship-Building Tactics Of A Successful Executive (& What It's Like To Be Coached By Ben!), With Brian McMaster

Ben Greenfield (0:00)

My name is Ben Greenfield, and on this episode of the Boundless Life podcast.

Ben Greenfield (0:05)

We didn't really talk by this beforehand, but do you have any problem with sharing what happened recently with your living environment?

Brian McMaster (0:13)

Well, I mean, the way we found this was, you and I were doing testing, and the first thing I'm thinking is, man, we're clean people. It's like, what's going on here?

Ben Greenfield (0:22)

Welcome to the Boundless Life, with me, your host, Ben Greenfield. I'm a personal trainer, exercise physiologist, and nutritionist, and I'm passionate about helping you discover unparalleled levels of health, fitness, longevity, and beyond.

Ben Greenfield (0:42)

Howdy, howdy, oh, today I interview Brian McMaster. He's a guy coach, actually, and we have a wide-ranging discussion on biohacking, relationships, morning routines, business. And it's a real eye-opening conversation about how a busy executive stays healthy, and a lot more. Go to bengreenfieldlife.com/mcmaster, that's M-C-M-A-S-T-E-R, McMaster, bengreenfieldlife.com/mcmaster.

For the show notes, here we go. You guys listening in, Brian McMaster is my guest. I met Brian through kind of an entrepreneurial mastermind that we're both in. And he is super into health, biohacking, optimization, peak performance, personal mastery, a lot of the stuff that we talk about on this show. But he's also the founder and CEO of a company he can tell you about. It's called M&M Quality Solutions. They do not sell M&M candy. I'm sure you're sometimes asked that, Brian.

Brian McMaster (1:46)

We let Hershey's do our advertising for us.

Ben Greenfield (1:48)

They do a lot of fulfillment. Fulfillment, logistics and fulfillment, even for companies in the health industry. Brian's also a fourth-degree black belt in taekwondo. He's all over the globe fishing and going on crazy adventures. I've seen him at a few of the health events that he and I are at.

Over the past couple of years, we've developed a friendship. It's one of those weird friendships because Brian is also a client of mine. I train him for health and he's a guy I coach. And I don't, you know, it's possible, and maybe I should have taken more of some kind of a nootropic this morning. I don't know if I've ever actually interviewed one of my clients on a podcast.

Brian McMaster (2:36)

So you might be the first Brian. I like it. Yeah, no pressure. No, no worries, man. No pressure at all. You know, if this would have been two years ago when we first started, I'd be really nervous. But now that I know you and who you are and how often we've spent time together, it makes it a little easier.

Ben Greenfield (2:53)

Yeah, yeah. And so you're an executive. You would definitely fit into the category, at least from my perspective. Don't want to put words in your mouth. The busy CEO executive who seeks the cutting edge of health through as many different tools and technologies as you have available, but you're still working a day-to-day job. You're not like, I don't know, like I train some actors for movie roles. There's one at my house right now, and he wakes up in the morning, and there's like a six-hour block for him to do his training and recovery and self-optimization, and that's a nice chunk of time that a lot of people don't have, and you kind of fit into the executive category.

Brian McMaster (3:36)

Yeah, yeah, absolutely. And I know we're getting into the routine and that kind of stuff, but I've been listening to you for probably seven years, eight years, but I think you and I have been working together for two now. I just looked back on it this morning. It was 823 that we started. Yeah, it's really cool.

Ben Greenfield (3:58)

Yeah, so explain to people what it is that you actually do. Like, I don't even know, I guess, fully what the logistics look like of M&M and how you describe to people your actual business.

Brian McMaster (4:14)

Well, and it's kind of changing a little bit. We started out as, and I don't like to use the letters or the words 3PL because it's usually an ugly word in the industry. Everybody's had bad experiences and that kind of stuff.

Ben Greenfield (4:30)

What does the P and L mean in 3PL?

Brian McMaster (4:32)

It's third party logistics. So basically, you're contracting someone to do your fulfillment for you. So we store the product for you, and then whether you're ordering, selling on Amazon, selling on certain sites or whatever, then we fulfill the orders based on whatever the need is through the website or that kind of stuff. But M&M's so much more than that, and we're really trying to develop a brand in the industry that's different. Because there's tons of people out there that can do what we do, which is pallet in, pallet out, pick, pack and ship, kidding, that type of stuff. But where the direction I'm really taking my company is more towards the health and well. We do other things, but more towards health and wellness, fulfillment supplements, medical devices, that type of stuff.