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Pattern Breakers Podcast Transcripts

Floodgate · 114 episodes with transcripts

Host Mike Maples Jr. from venture capital firm Floodgate offers lessons from the rare startup super performers — BEFORE they were successful.

Spoken has transcripts of 114 Pattern Breakers episodes, with the speakers named. The newest listed here is from July 21, 2026.

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114 episodes of Pattern Breakers have transcripts. Fetch them all as speaker-labeled Markdown in one script — 1 credit each, and re-fetching one you already have is free:

archive.sh
curl -s -H "x-api-key: YOUR_KEY" \
  https://spoken.md/podcasts/1488560647/episodes \
  | jq -r '.episodes[] | "\(.id) \(.title)"' \
  | while IFS=' ' read -r id title; do
      slug=$(echo "$title" | tr '[:upper:]' '[:lower:]' | tr -cs 'a-z0-9' '-' | sed 's/-*$//')
      [ -f "${id}-${slug}.md" ] && continue
      curl -sf -H "x-api-key: YOUR_KEY" \
        -o "${id}-${slug}.md" \
        https://spoken.md/transcripts/$id || rm -f "${id}-${slug}.md"
      sleep 0.34
    done

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Latest Pattern Breakers transcripts

Max Mullen: How Instacart Solved the Problem of Grocery Delivery

July 21, 2026

Max Mullen (0:00)

I would always get, from investors and skeptics, this question of like, yeah, sure, it works in San Francisco, but call me when it works for moms in Kansas.

And then one day, we had an employee start, probably in like 2016 or something like that. And they said they had just moved from Kansas. And I said, is your mom a customer? And she said, yeah. And so I was like, finally, we got someone's mom in Kansas to use Instacart.

Mike Maples (0:24)

That's the voice of Max Mullen, co-founder of Instacart. Grocery delivery looked like a reliable way to burn enormous amounts of capital with little to show for it. Webvan, Kozmo, and a.com graveyard had made investors swear off the category. But in 2012, Max asked a better question. What is possible now that wasn't…

This is Mike Maples Jr and welcome to the Pattern Breakers Podcast. Where we explore why some founders radically change the future and how they stand apart. Together we'll learn about the counterintuitive mindsets and actions behind their remarkable success. Brace yourself for a world where chaos is welcome…

Max Mullen (2:38)

Thanks for having me, Mike.

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