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Marketing School - Digital Marketing and Online Marketing Tips Podcast Transcripts

Eric Siu and Neil Patel · 2,000 episodes with transcripts

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches.

Spoken has transcripts of 2,000 Marketing School - Digital Marketing and Online Marketing Tips episodes, with the speakers named. The newest listed here is from June 30, 2026.

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Latest Marketing School - Digital Marketing and Online Marketing Tips transcripts

The Most Valuable Marketing Skills Right Now (Per Greg Isenberg)

June 30, 2026

Eric Siu (0:00)

When a buyer asks AI for a solution like yours, does your business come up? Most companies have no idea. And by the time they find out, they've already lost the deal to someone who did. HubSpot AEO helps you show up in those moments with the right answers buyers are looking for. Before the first click, before the…

The most valuable marketing skills on the planet right now. Okay, so Neil, we can kind of go back and forth here. So I think number one in my mind is if you have the ability to build community, and when I say build community, that means hosting small dinners, hosting happy hours, hosting small events. If you know…

Neil Patel (1:47)

Yep.

Dude, I totally agree. I think another skill set that's super important in marketing that people take for granted is storytelling.

Eric Siu (2:40)

Yeah. I think another one's going to be, I've talked about the rise of the Ford deployed marketer. So Palantir has this Ford deployed engineer, and people have different definitions of this now. But Palantir's model is they insert basically a full-time engineer in your company, and they learn how your business…

So I think you can also have versions of this where it's a full-time marketer on your staff, where they go into a company, they implement agents, so they will set up the agents properly, they'll customize them, and they'll continue to maintain them for the business. They might have an engineer helping from time to…

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