You Can't Stumble Your Way Into Financial Freedom

**Dave Ramsey** (0:02)
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Normal is broke and common sense is weird, so we're here to help you transform your life. From the Ramsey Network and the FAIRWINDS Credit Union Studio, this is The Ramsey Show. I'm Dave Ramsey, Rachel Cruze, Ramsey personality, number one bestselling author, co-host of the Smart Money Happy Hour on the Ramsey Networks, and my daughter is my co-host today. Open phones at 888-825-5225. Hernan is with us in Tampa. Hi, Hernan, how are you?

**SPEAKER_2** (0:56)
Hey, Dave, how are you?

**Dave Ramsey** (0:57)
Better than I deserve. What's up?

**SPEAKER_2** (1:00)
Amazing. I'm 25 I just moved to Tampa, Florida. I'm making $2,000 a month across three jobs, and I want to build an online coaching business.
I have 3K in savings, and I don't know if I should just be saving first or investing everything into building my business right now.

**Dave Ramsey** (1:22)
Okay.
Tell me about the coaching. What are you coaching people to do?

**SPEAKER_2** (1:30)
Fitness, hybrid training, running, and lifting weights at the same time.

**Dave Ramsey** (1:35)
Okay.
Brand differentiate yourself for me, meaning if I'm your customer, which I'm probably not. Rachel might be. But if I'm your customer, why am I talking to you online rather than the 8,000 other people on YouTube?

**SPEAKER_3** (1:56)
20%, yeah.

**SPEAKER_2** (1:57)
Well, I'm 25 years old and I've struggled a lot with being consistent in the gym and started a 75-hour journey, which has sparked my passion again for it. I know the struggles of being on and off with the gym and being able to get back into it and not overwhelm yourself with everything because it is an overwhelming journey of getting into shape.

**Dave Ramsey** (2:20)
So you have a story of starting and stopping and failure that other people can empathize with and you're gonna use that to connect to them and help them on their journey. Did I get that right?

**SPEAKER_2** (2:31)
Yes. Good.

**Dave Ramsey** (2:33)
Let me tell you what's beautiful about this. You articulated a brand position fabulously.
It didn't take you a second. You didn't have to think about it. You spit it out. You have spent time thinking about this and it has paid off. So really well done.

**Rachel Cruze** (2:50)
Is part of the 2,000 you're making every month doing this in person, this kind of training or is it just like odd jobs that you're doing just to pay bills?

**SPEAKER_2** (2:59)
No, it's just odd jobs to pay bills.

**Rachel Cruze** (3:01)
Okay.

**Dave Ramsey** (3:02)
So you're not making any money on this yet?

**SPEAKER_2** (3:06)
No, this is starting fresh.

**Dave Ramsey** (3:08)
Okay. So how will you acquire your customers?

**SPEAKER_2** (3:14)
Through my ideas, through Instagram, through posting content online giving them value and hopefully getting my first 2 to 3 clients just to get some testimonials out of them to have proof.

**Dave Ramsey** (3:27)
Okay. So is there, I mean, in my mind, you working out and creating content for Instagram, if you have a phone is free. You don't need to spend money to do that until you get customers and when you get customers, they give you money, then there may be a couple of things you could do to push some of those reels or enhance some of those reels or something to get people to see them that aren't seeing them yet.

**Rachel Cruze** (3:54)
Yeah. How much is the online coaching?

**Dave Ramsey** (3:57)
How much are you charging?

**SPEAKER_2** (4:00)
I don't have a price yet, honestly. It's starting to build in now, but it honestly ranges around $1,000 to $2,000, I believe, depending on how long you want to coach them for or they want you to coach them.

**Dave Ramsey** (4:15)
Okay. And why are you not working in a gym as a personal trainer?

**SPEAKER_2** (4:22)
Honestly, Dave, I did try to go to the gym once and didn't get a call back. And that's just honestly the truth. I haven't gone back to doing it.

**Dave Ramsey** (4:32)
Yeah. You're going to have more than one rejection with customers the rest of your life. So I think it's a good base of operation for you to be around people doing the stuff you're doing all day long. And it also gives you a place to shoot some of your Instagram stuff and show some examples rather than just in your garage. And by the way, you need a job because you're not making any money. And it's going to be a while before this actually monetizes.