Why You're Scaring Away Clients With An Inconsistent Story, And How You Can Clarify Your Brand By Learning To Say No

Chris Graham (0:30)

Thank God.

Brian Hood (0:32)

Yeah, thank God. No more SM58. And I'm here with my beautiful bald co-host who held down the fort while I was on my honeymoon for the last month, Chris Graham. Chris, how are you doing today?

Chris Graham (0:42)

Oh, I'm so good. It was so much harder to keep the podcast afloat than I thought it was going to be.

Brian Hood (0:47)

Yeah, you didn't put out any YouTube videos.

Chris Graham (0:50)

Well, we can talk about that. That's what took the hit, was the YouTube. I'm back on the horse, I'm releasing them again, I'm going to catch up. I'm still going to have 52 by the time the year is over.

I'm just flexing a little bit on the when I'm releasing those.

Brian Hood (1:05)

You're going to have a double doozy some weeks from now, right, to make up?

Chris Graham (1:08)

This is true, but I haven't done any tutorials or stuff yet. And full confession, okay, so we had Graham Cocker on the podcast on episode 46, and that episode rocked my face off. That dude is smart.

And after that episode, I reached out to him because I immediately knew he knew a lot of stuff I don't know, but I reached out to him. I'd been loving the videos he's doing on the Graham Cochran YouTube channel. They're like business, wisdom, philosophy, stuff like that. And I ended up hiring him to be my business coach, which was so fun and so expensive, but so worth it.

And we just had our final, we did a six-month coaching program. We just had our final call about a week and a half ago, and it was really, really good for me. I learned so much from him about making content and about telling a good story and serving my audience, serving you guys. Learned so much that helped the podcast, because he is a freaking content machine. He's brilliant at it.

Brian Hood (2:10)

He is. He puts out a video every single week, nonstop, for the last four years, and now for two YouTube channels, a video every single week, nonstop, without missing a beat.

Chris Graham (2:20)

I think it's 10 years that he's been doing it.

Brian Hood (2:22)

You're right. Yeah, that's right. I under sold him.

Chris Graham (2:26)

So it was really, really, really cool doing the business coaching thing with him. And most, you know, we focused on YouTube channel, building an audience. And it's something I'm still working on. You know, I'm still learning a lot. I'm still overcoming a lot of fear issues. I've mentioned that before.

Making videos scares the crap out of me. Making podcasts doesn't scare me at all for some reason.

And so it's been really, really good, but also really challenging. And one of the things Graham taught me was this idea of having multiple buckets for your content. And that was a real big eye opener for me. And I've really only done one bucket of content for the YouTube channel.

Brian Hood (3:02)

Well, can you first explain what he's talking about? Multiple buckets? What do you mean by buckets?

This is a potential learning moment, even though this isn't the topic of our episode, but a little quick learning, a little mini learning moment for this episode.

Chris Graham (3:12)

Yeah, this idea of if you have a blog or you have a YouTube channel or a podcast, you should have several topics that you cover.

So like for me, with the YouTube channel, all I've done so far is like sort of philosophical, inspirational, you can finish your record type of videos. I haven't done any tutorials, I haven't done any interviews, but you come up with these buckets, these different types of content that you make, and then you make each one of them. You fill each bucket with the same or approximately the same amount of videos.

And so that was really inspiring to me, but as I've been kind of working through my fear issues on YouTube, I haven't really ventured outside of the sort of philosophical, inspirational finish-your-record bucket. It's a terrible name for a bucket. I should probably come up with a more concise name. But one of the things Graham also talks a lot about that was really inspiring for me is this idea of consistency and how that plays out in the real world that can play out in releasing a video regularly, or the fact we release a podcast every Tuesday with a Brian's on his honeymoon.

Brian Hood (4:18)

Yeah, seriously. We have not missed a beat in a year and a half now.