Why Your High Sales Conversion Rate Is Actually A BAD Thing

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 224

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Welcome to the 6 Figure Creative Podcast. I'm your host, Brian Hood. In today's episode, I'm going to break down why a high sales conversion rate, meaning you close a lot of the people you have conversations with about working with you, why a high close rate is actually a bad thing, or usually a really good sign that you have an unhealthy business in some way, shape, or form. I've seen people brag that they have a close rate as high as 70 to 90 percent, meaning that out of 10 people that you talk to about a potential project, you're closing 7 to 9 of those people. That's actually a bad thing, and we're going to break down why that is. If you're returning to listen to the show, thank you so much for coming back again and again. I cannot overstate how much it means to me that you trust me with your business, with helping you grow your business or helping you fix the problems that you may be experiencing right now. But if this is your first time listening to the show, this is probably not the best representation of what this podcast is.

This is a very unique show because two reasons. One is this is the first solo episode I believe I've ever done in the show. I've never done a solo podcast episode. I either have a guest or a co-host on every single episode. So this is much different than usual. Second, I'm in Bali right now. Matter of fact, actually, there's a third here because I'm outside right now. So this is my first outdoors show. I've never been outside while recording an episode. So I'm in Bali right now on the rooftop of the resort we're staying out here in Ubud, Bali, and it's like dusk right now. So all the animals and weird noises are coming out. So you're probably going to hear some weird background stuff. Sorry in advance if that's the case.

But we've been out here for about four weeks in Bali. It's been a lot of time. If you've been following me on Instagram, you may have seen some of my Instagram stories that I've been posting. I've not been as good at that as I'd like to be. But just to kind of sum everything up, we had a 30 plus hour flight from Nashville over to Southeast Asia. One of those flights was from New York to Japan, and it was like 14 plus hours long. It was the longest flight I've ever been on in my life.

And it was like two hours longer than normal because we couldn't fly over Russia. For those who don't know, whenever you go from like New York to Asia, you actually fly over Alaska to get there. And you actually cross over parts of Russia. That's the shortest path. It's not just a straight east to west flight. And it took us like 14 plus hours because of all the conflicts in Russia. So these four weeks has been a lot of fun. Honestly, we've been mostly working. Like I've been really productive, which is the whole point of this trip. This is not a vacation. Like people hear us going to Bali for like, we call it just going to Bali for the fall or going to Southeast Asia for the fall. We don't have a return trip plan. We don't know when we're going to be back, but this is not supposed to be a vacation for us. We're just working, being inspired. We're still doing cool stuff. Like just recently, we did this whole like full day adventure for Airbnb, where we like went to this temple to like go through these cleansing pools that they have. That's like a religious tradition here where you bathe in these temples. I accidentally swallowed some of the water in these bathing pools, which is disgusting. And I got something called Bali Belly. It's just a thing that they call here where you have either food poisoning or something in your stomach. So all day, I was just laid out yesterday. I probably slept for like 15 hours yesterday, just all said and done. If I wasn't sleeping, I was on the toilet, TMI there.

But we just rented a moped. We've been like puttering around, seeing different cool stuff. We've seen tons of rice fields, have some monkeys. We went to the monkey forest here.