Why SurveyMonkey Pivoted Away From Its Enterprise Rebrand (With Katie Miserany, CCO & Global Head of Marketing)

Katie Miserany (0:00)

Hey, it's me, Dave.

Dave Gerhardt (0:00)

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You're listening to The Dave Gerhardt Show.

Okay, we're live. Super excited to have Katie on the pod. She's CCO and Head of Marketing. Is it Chief Customer Officer or Commercial Officer?

Katie Miserany (2:39)

I don't know what it is.

Dave Gerhardt (2:40)

Communications.

Katie Miserany (2:41)

Communications.

Dave Gerhardt (2:42)

A nod to your past life, which we'll talk about on this podcast.

But Chief Communications Officer and Head of Marketing at SurveyMonkey, someone we've gotten to know over the last year or so, doing cool stuff at SurveyMonkey, one of the members in our executive community. I'm excited to have you on the pod. Before we get into your whole background, what's the last three months in your life been? Summer's done, we're getting back into September. What's been going on? How would you describe your last two or three months at work in life?

Katie Miserany (3:11)

Gosh, well, I've got kids, so it was a lot of camps. All the parents understand the varying drop-off schedules.

Dave Gerhardt (3:19)

How old are your kids? That's what I was trying to get at. How old are your children?

Katie Miserany (3:22)

Yeah. Well, I have a first grader now. She just started first grade and then I have a three-year-old who had the blessed experience of staying in preschool all summer. That was amazing. But we did the camp shuffle all summer long with the first grader.

In the meantime, at work, we were trying to be super interesting over the course of the summer. So we were able to pull off a lot of really cool stuff. That's been a lot of fun to work on.

Dave Gerhardt (3:47)

Okay. All right. Cool. Everybody's commiserated over the August. Marcy, who's one of the CMOs in our world, was like, I think camps could charge double the price in August, and that would be a good business strategy. By then, I know my kids were home for the last three weeks of August. Yesterday was the first day of school and I feel like I have a superpower today.