Why Salesmotion Replaced Agencies with AI: Semir Jahic on Lean SaaS in 2026

**Alex Theuma** (0:03)
Every decade or so, the rules of software change completely. This is one of those moments. The AI Revolution Show is the intelligence podcast for B2B software founders navigating the platform Shift. The founders building through it, and the founders already on the other side.
All right, welcome to the AI Revolution Show. I'm your host, Alex Theuma, co-founder at Shift AI. Delighted to be joined today by Samir Jahic, who is co-founder also at Salesmotion. Samir, how are you doing?

**Semir Jahic** (0:37)
I'm doing fine. Thank you, Alex. Great to be on the show here.

**Alex Theuma** (0:40)
Yeah, good to have you on the podcast. This was, I guess, setting the scene here and how this came about, because this is like, I think, a special almost first edition of this type of podcast that we're going to do today for the AI Revolution Show. But based on the success and maybe the feedback, we'll look to do kind of more of this style. So audience, if you like this, do let me know. No pressure, Samir, right? But I did a post on LinkedIn a couple of weeks back. I'm a newbie in some ways to building with AI.
I'm trying to build Shift AI as a AI first business, trying to automate, trying to learn Claude code.
I'm spending a lot of time building small things and getting there. So I did a post. It was my first Claude code project. I'm pretty sure that you commented on that post and you mentioned that I'd love to show you some of the things that I'm doing. I took you up on that offer. We had a call. And during that call and you were screen sharing and going through everything, I was like, wow, I wish I was recording this. So this would be a great podcast. So I let you speak for like, I don't know, 20, 25 minutes and show me all these amazing things, in my opinion, that you were doing. And then I said, let's do it again. You know, a bit more of your time and here we are. We're gonna do it again. And so I appreciate you doing that for us.

**Semir Jahic** (2:00)
Yeah, my pleasure. I mean, absolutely understand that so much is changing here. And whatever I can do to share what we're doing and learn from others, it's always fun.

**Alex Theuma** (2:09)
That's great. And obviously Shift AI is a five person company already. You know, we're one month old, five person company.
My objective, you know, is to never hire another human, right? And really make this an AI first events business. We'll see how that goes. I hope I stick to that. But enough about me and Shift. First, let's learn a little bit about what is Salesmotion? Like what's one sentence that explains Salesmotion also how two people can run it?

**Semir Jahic** (2:40)
Yeah, sure. So Salesmotion is a bootstrapped company. We've been around for about two and a half years now. My CTO and I, just two people, work on it, remote first. He's in Spain, I'm in Switzerland. We have our families and we balance it the way we like. So we really master our own destiny, the big advantage of being bootstrapped. And we're in the sales intelligence space. So we track accounts, we look for signals, we give reps the best signals and help them draft outreach, help them reach out to customers, build more pipeline. That's what we do, so that overall sales technology space. And that's where I came from earlier. I was at Salesforce, I was at Clary, and I learned that the VC journey is one path, but I thought I want to do this a bit differently.
And we've built Salesmotion very in a lean way, and the deficiency in mind from day one, even pre-AI, I mean, it was like kind of just when ChatGPT came out and have kind of carried that thought throughout. And in the last six months, especially with this Claude Opus coming out and Codex, it's been a real game changer in how more effectively and more productively we can run with just two people still. Because I was at the point of should we hire somebody? Should I get an agency to help me at the marketing side? Should we do this and that? And those thoughts are gone now. I can do so many things myself now.
And I'm happy to show you a couple of things today. It's really exciting. And I think that's how we can really punch well above our weight in the sales tech space where you have, of course, all the big players that you know there. And yes, pretty exciting, I think. And I think it's only going to get more exciting for companies are small, lean, and will do great things.