Why Marketing Is a Human Profession

**Dave Gerhardt** (0:00)
Hey, it's Dave. Today's episode is brought to you by Optimizely. Optimizely is the AI platform built for modern marketing teams, helping you create content, run experiments, personalize experiences, and optimize your website, all powered by agentic AI. There's been a huge shift in marketing teams over the last year. AI agents are now part of the team, and this is what it takes to be successful in B2B marketing. They're in our meetings taking notes, and they're behind the scenes handling the work that used to eat up everyone's week. The teams doing this well are shipping higher quality output, running better campaigns, and actually getting the most out of everyone on their team. But what are AI agents and how should you be using them? What use cases work for B2B marketers? Check this out if you're asking any of these questions. Optimizely is hosting a free virtual event on June 9th called Agents in the Mix. It's built for and by marketers who are experimenting with AI agents and want to see what best in class actually looks like. Every session comes with demos of real agents built by and for marketers with no development required and practitioners sharing what's working for them right now. You will learn how to go from AI output to something worth shipping without the endless revision cycle, how one team built 8,000 personalized landing pages. Holy cow. How to distribute one asset across channels and audiences without starting from scratch every time. If you want to do all this, you can go and check it out right now.
optimizely.com/exitfive to register for the event. Look, I think it's a great time to go deep on AI and really become one of those AI native, AI-pilled marketers. And Optimizely, they have a great bunch of resources over there and really smart group of people to help you do this. So go and check it out. optimizely.com/exitfive. They're going to help you get smarter about building with AI. Hey, it's Dave. I want to give a shout out to the team at Vector for sponsoring this episode. Vector is a contact level ads platform. Look, you probably have anonymous buyers lurking in your funnel, people that you can't identify or follow up with, people you can't target with any real precision. You end up throwing ads at job titles and hoping that the right person sees them. Vector fixes that. Instead of targeting job titles and crossing your fingers, Vector lets you build audiences from actual people, the ones in your site, clicking your ads and checking out your competitors. They just launched their MCP server that lets you connect AI like Cloud and ChatGBT directly to their platform. It connects to your LinkedIn ads and site visitor data. Instead of clicking through dashboards, you just ask your AI a question and get an answer. Which ad creatives are fatiguing right now? Which companies are engaging but not converting? Which actually driving pipeline right now? What new ideas should we be running? This is an amazing way to use AI and Vector together. It turns your data into something you can use in the moment. Head to vector.co to learn more. That's vector.co.
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You're listening to The Dave Gerhardt Show.
Eddie's on the pod, I invited Eddie to come on the pod because Eddie is a great copywriter, and I love talking to people with copywriting backgrounds because a lot of the things that it takes to be a great copywriter are rooted in the principles of what makes good marketing in general, and good business in general. And Eddie always has a creative lens and an interesting way of looking at things, and so we're texting about the pod, and he's like, dude, I made some slides, I got a whole thing we're gonna go through, and I'm like, yes, this is what I'm talking about.

**Eddie Shleyner** (3:35)
Nice, well, I appreciate that, Dave, and let me just say, it's great to be with you as well. I appreciate you very much.
You know, you were one of the first people to show up consistently on LinkedIn and turn it into a platform for yourself and turn it into a place where, a place that enabled you to grow an audience and build a business, and so much of what you were saying was bolstering copywriting, right? And it was bolstering copywriters, so I appreciate you very much for what you did to promote this discipline and the people that practice it, and myself included. You've inspired me and a lot of other people, so I appreciate you, man. Thanks again. It's great to be here.