Why Freelancers Need to Stop Believing These Paid Ad Myths ASAP

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, episode 241

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income.

If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Hello, and welcome to the 6 Figure Creative Podcast. I am your host, Brian Hood. If this is your first time listening to the show, first of all, welcome, thank you. You're in the right place right now if you are a creative freelancer and you're trying to earn more from your creative skills without selling your soul. If you're a returning listener, thank you for coming back again and again. It really means a lot to me, and I hope that today I can solve the issue that my audio editors brought up last week, which was the plosive issue. Sorry about that.

For some reason, my mic was in a different position as usual, and we had a horrible plosive-filled episode. So for all my audio engineer listeners, my apologies. And for those who don't know what a plosive is, pa-pa-pa-plosive.

That's what a plosive is, it sounds awful. Especially when you have a good microphone and you have good editors that boost the lows and make me sound really sexy. I'm never gonna do that again, I'm sorry. I promise, if you're new, I don't do this all the time.

In today's episode, I'm gonna change your mind about paid ads. Freelancers unanimously don't believe that paid ads are for them. Well, every industry on earth does paid advertising in some way, shape, or form, but freelancers, the special snowflakes, the creatives that we are, we don't need to do paid ads, it's not for us. And if that is your mindset, first of all, I understand it. It is a mindset that I had for years, and some of these myths that I'm gonna talk about today are things that I perpetuated over the years. If that's your mindset and that's your approach, and you've never done anything more than dabble with paid ads, then you are missing out on one of the fastest ways to have more leads and clients than you could possibly know what to do with. And the only thing I ask you, if you're fully opposed to paid ads as a freelancer, or you just don't see the benefit of it, or you've tried it, the only thing I ask is just to keep an open mind during this episode. Be open to the ideas and the things that I bring to you, and the myths that I tried to bust in today's episode.

The cool thing about paid ads is, you are the one that's in control of it. It's not like referrals, where you have to wait for somebody to refer someone to you. It's not like cold outreach, or getting into a gatekeeper industry, where there's somebody that holds the keys to all the projects, and you have to win that person over. It's not like social media, where you have to deal with finicky algorithms to hope that the content gods put your stuff up in front of everybody, and that you're dancing your little, shaking your little butt on TikTok, or whatever you do. Maybe they don't, I don't know. I don't use TikTok. But I'm just saying, this is bypassing all of that. And it puts the control back into your hands.

And there are very few things where I think you have full control. I've mentioned this on past episodes before, but I've spent hundreds and hundreds of thousands of dollars profitably on paid ads. I've helped others run profitable paid ads. And we're gonna talk about some of this stuff today, but these are the numbers based on my past. You could put your ad in front of a million eyeballs this week. That could get you around 5,000 leads this week. A couple hundred sales calls this week, and more clients than you could probably manage in a year's time this week. Now, logistically, you don't have any capability of servicing that many sales calls and managing that many leads, but that's what I talk about when this is an opportunity for you to have more leads than you could possibly know what to do with. That's a position that no freelancer that I know is in right now.

Even the ones who are in pretty high demand that are booked solid, there's still a lot of like bill paying work they're taking on. And we're gonna address some of these things today that I wanna talk about. But I know people that are really against paid ads. And I'm not saying paid ads is the best way for everybody. It's definitely not for everybody, but it is the fastest way and something that most people ignore. So if that's starting to tickle your fancy a little bit, whet the appetite, let's talk about the myths that freelancers need to stop believing ASAP. Myth number one.