What to do when Organic Traffic Drops (with Kristina Frunze, Webview SEO)

Dave (0:00)

Hey, it's me, Dave. Today's episode is brought to you by Optimizely. Look, I hear about AI agents every single day on the internet in the Exit Five community, but it's confusing, it's a little bit overwhelming. Which platform should I be using? Which agents are actually worth building? How do I even set this up? There's a lot of noise out there. It's kind of hard to tell what's actually going to make the job easier versus what's just going to be another thing to manage, or is this just a cool little thing some guy wrote about on LinkedIn? Well, Optimizely's agent platform is built specifically for B2B marketers. You can build your own agents or pull from a directory of 50 plus pre-built ones made just for marketing use cases all in one place. This is really smart. They also just launch virtual teammates. These are digital members of the team that can learn over time and can join meetings, complete tasks, support campaigns, and keep your whole website optimized. Humans, that's us, of course. We still get the final say over these robots, but this seems really useful. This is worth leaning into right now. Agents have so much potential and using AI in a platform like Optimizely for stuff that eats your week so you can get more time for the strategic thinking and actual fun parts of your job. I'm into that. Let's make marketing about the craft of marketing again. I think there's something there. So go and check out Optimizely right now. See how their AI agents can help you with your B2B marketing operations. They purposely built this for B2B marketing. This is really cool. optimizely.com/exitfive. That's optimizely.com/exitfive. Go and check out their agents. Hey, it's me, Dave. Today's episode is brought to you by Webflow. Webflow is a website platform for the Agendic Web, built for modern marketing teams to build fully custom sites that perform an AI search no developer needed. Your website isn't just your home page anymore. It's actually the first thing an AI agent is going to read about your company and from there, decide whether or not to recommend you to a potential customer before a demo, before a sales call, before anyone on your team even knows that buyer exists, which means if your site isn't structured to show up in AI search, you're not in the buying conversation. It's as simple as that. Webflow is the platform marketing teams use to fix that. You can build a fully custom site without a developer, optimize it for AI search, govern your content and actually see how agents are reading and interpreting it all in one place. Make your website your biggest growth engine right now with Webflow. Check them out at webflow.com/four/exitfive.

That's webflow.com/for/exitfive.

You're listening to The Dave Gerhardt Show.

Dasha (2:34)

Today on the show, I'm chatting with Kristina Frunze. She is the founder of an SEO agency called WebView SEO, and she sure knows SEO inside and out. We get into all of it today. She has spent the last 10 years doing SEO stuff for a bunch of clients, and she spent the last three running a bunch of experiments to figure out AI visibility in search. We talk about frameworks, things that she's tried that have worked, things that she's tried that have failed, and I hope you get a lot out of it. I learned a lot talking to Kristina and I hope you enjoy the episode.

How is it going?

Kristina Frunze (3:08)

Hi, Dasha. I'm doing well. How about yourself?

Dasha (3:10)

I am good. I'm super pumped to talk to you today. This is a topic that has been on my mind and maybe even keeping me up at night. We're going to talk about all things SEO, AEO, GEO. You are the founder of WebView SEO.

Talk to me about what is that? What are you doing day to day?

Kristina Frunze (3:28)

WebView SEO is an SEO, AI search agency for B2B SaaS companies with a heavy focus on construction technology, prop tech, real tech, anything that is, we've started there just because that's where a lot of my focus was before with my previous agency.

This is where our probably 90 percent of our clients in the construction technology at the moment. We helped them with mostly figuring out what it is to be visible these days because a lot of people, like you said, it's pretty confusing. What is SEO? Is it still relevant? Do I need to completely switch to AEO? What do we do? Everybody's panicking, so we're trying to help them figure that out.

Dasha (4:14)

Does that mean the tactics and the strategies we're going to talk about today are only relevant to those specific industries? Or does some of this stuff apply more broadly no matter what industry you're in?