What is 'Tomato Girl summer'?

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What is Tomato Girl summer?
Thanks for asking. You might have seen this term on TikTok, Instagram or Pinterest, but do you really know what it means? A tomato girl summer is a retro trend inspired by Mediterranean living rather than actual tomatoes. It's about projecting the style and lifestyle of the region, wearing clothes that are comfortable and colourful, eating fresh and seasonal food, exploring new places and having fun.
Like a lot of trends, it first started on TikTok and has been picked up by influencers sharing their style tips and businesses eager to cash in. According to the Guardian newspaper, there has been a huge increase in searches on the online fashion marketplace Depop for linen trousers and woven bags since the beginning of August. And M&S has even launched a line of basket bags and espadrilles inspired by the tomato girl summer aesthetic. What is the inspiration for this trend? The trend has been influenced by various icons of Mediterranean glamour such as Sophia Loren, Brigitte Bardot, Audrey Hepburn and Grace Kelly. These actresses embodied the elegance and charm of the region in their films and photos. They also wore outfits that are now considered tomato girl staples, such as off-the-shoulder tops, linen trousers, gingham prints and silk scarves. It can also be seen as a reaction to the understated quiet luxury trend to move into a brighter and bolder aesthetic and one that is a little bit more affordable. How can I get the tomato girl look? You'll be glad to hear you don't need to book a flight to Italy or Greece to join the tomato girl movement. You can create your own tomato girl summer wherever you are. So here are some tips on how to get started. Firstly, wear clothes that make you feel comfortable and confident. Choose natural fabrics like cotton, linen or silk and opt for bright colours or patterns that reflect your mood.
Next, accessorise with items that add some flair to your look. A straw hat, a pair of sunglasses, a basket bag or a pair of espadrilles. Have a go at trying some new Mediterranean inspired recipes that feature fresh and seasonal ingredients. Tomatoes are obviously a must, but you can also experiment with other fruits and vegetables, cheese, bread, olive oil and herbs.
Finally, explore your local area and discover new places. Visit a farmer's market, a museum, a park or a cafe. And of course, take photos and share them on social media. What is Potato Girl summer? Tomato Girl summer is not for everyone though. Actor Elle Fanning recently posted a selfie on her Instagram where she can be seen dressed for city rather than beach life, accompanied by the caption, Potato Girl summer, which could be seen as a backlash to the movement. There you have it.
Now you know what a Tomato Girl summer is. In under three minutes, we answer your questions and help you understand the true meaning behind the trends, concepts and acronyms that are making headlines. Listen along and you really will know for sure.