What Comes After the Iran War? — with Rep. Jim Himes

**Scott Galloway** (0:01)
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**SPEAKER_2** (0:43)
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**SPEAKER_3** (1:09)
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**Scott Galloway** (1:32)
Episode 403, 403 is the area code serving the Canadian province of Alberta. In 2003, MySpace launched. When I was on MySpace, I used to get a lot of overtures from ladies asking me if I wanted to come over and blockbuster and chill.
Welcome to the fourth and third episode of The Prof G Pod. I was just in Cannes. Cannes, Cannes. I used to go and actually work, meetings all day. There's something about being in Cannes where you feel as if you're in a room with people more important than you, it makes you more important. It's like you're the average of all the people around you. So when you go to Cannes, I used to try and get in rooms with people more important than me, which was basically any room. And something about being in the south of France, I would never go to Cannes for Cannes. I would never go to Lyons just for Lyons, but Cannes and Lyons together, it's chocolate and peanut butter. Now I just hole up at the hotel, I hire a guy, a Zodiac all week, who manages to drive a speedboat, a rubber speedboat constantly smoking. I've never seen him light a cigarette, but it always seems to be smoking anyways. And I feel like James Bond and I roll up and I crash. I'm like an American evading Normandy for the second time, minus the courage.
And I was trying to roll up to Metta Beach, and I walked through the closet with a flashing the bird in the air.

**Jim Himes** (2:58)
Whoa, aren't I a rebel?

**Scott Galloway** (3:00)
Oh my gosh.
What an intense hero I am. Anyways, what did I notice about Cannes this year? Creator economy, pretty basic. It's went from 400 people to 500 creators. It used to be that the creators were invited to the after party, now they're hosting the after party. It's now more than half of marketing spend is on some sort of creator influencer platform, whether it's YouTube or an individual showing you how to cook using whatever, Crisco, or how much fun it is to use, whatever it might be.
Other insight, AI has gone from being this magic trick to the plumbing. People are talking about the boring workflow and how you integrate AI and starting to talk about ROI, and there's also less fear around it, and that is there's a recognition that creativity is as in demand, even more, because essentially, creative or marketing is chip and salsa. You need a platform, you need the product, and then the salsa is the creativity and the design that makes it stand out. AI can produce a bigger chip, but it's desperate for salsa. Remember Sora and how the first Coke ad that was all AI? That shit is just so fucking boring and anodyne that it doesn't break through or grab anyone's emotion.
If you think about AI, it takes everything to the median, which is the exact opposite of where creative is supposed to be. And as a percentage of their total employee base, tech firms now have more designers and more creatives than they did pre-AI. So I think that was a bit of a sigh of relief and an appreciation for creative. Thirteen thousand people from ninety different countries, crazy expensive, inflation, I'll come back to that. Let's talk about it now. About 12,000 new millionaires in the Bay Area because of the AI and space boom, or as I call it, the douchebag wave or army that's about to descend on Europe this summer. If you're a 34-year-old and didn't have a lot of social capital in high school, and you got a CS degree from Carnegie Mellon, and then you wake up at the age of 34 after graduating, working your ass off, and you're worth $11 million, you're going to Ibiza. I'm going to Ibiza. Anyways, that's going to happen. Then the other thing, sports. When I first started going to Cannes, there was no sports. Now, it's everywhere, sports beach. That's the cultural religion. It's still the only programming where you opt for commercials and I think World Cup is the biggest story playing out culturally and economically. Culturally, the world needed to feel better about itself. I would describe the World Cup as cousins who really like each other, doing a sleepover despite the fact their parents keep arguing. Also, what's happening on calcium polymarket, I think we're going to find out that more gambling or more money was being wagered on the World Cup than any sporting event, anything in history. I think you're going to see that way more money was bet on the World Cup by young men, mostly young men during the World Cup than was wagered in every gambling mecca, whether it's Macau or Vegas or Reno or Atlantic City. Anyways, why go to the casino when the casino is in your pocket? I think those are the biggest stories of what I took away from Cannes, and also just a recognition of I still think Europe is going to boom, and boom, I think it's going to recover I should say in the next few years. Every time I'm in France, I look at the economics and I look at how hard it is to start a business and then I end up spending a crazy amount of money just to be surrounded by that culture and that beauty, something in the water there. Goes all the way back to the time of Marie Antoinette, when essentially the head of the treasury said that their luxury goods which they spent at peak 5 percent of GDP was going to be the equivalent of their Chilean gold mines. That is, he saw that wigs and powders and makeup and incredible dresses were in fact going to be an economic engine. And it has been, whether it's Chanel or LVMH or Clarence. I mean, these companies are just absolute juggernauts. Ton of margin, ton of economic growth. Anyways, absolutely love Cannes. I don't know if there's any enormous overriding theme there other than I love just my life has changed so much. I used to be getting up so early, trying to have as many meetings with people as possible. Now I wake up late and try to avoid meetings.