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Using the Power of Humor to Grow Your Business | With Obedient Agency artwork

Using the Power of Humor to Grow Your Business | With Obedient Agency

6 Figure Creative

December 7, 2021

Humor is a great way to connect with your friends 1 on 1, but it’s one of the most difficult things to do right in marketing (1 on many).

Speakers Brian Hood, Allie LeFevere, Christopher J. Graham

TopicsDesignArtsBusinessEntrepreneurship

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, episode 177

Allie LeFevere (0:03)

It's like all entertainment and no education, and I think it like, it looks, it just becomes a bit of a disaster.

Christopher J. Graham (0:11)

I find this personally offensive.

Allie LeFevere (0:13)

Yes, so this is targeted at Chris.

Brian Hood (0:17)

You're not my favorite person.

Allie LeFevere (0:18)

This is an intervention, actually. This is not an interview, you've been lied to. All your family, your entire family's here.

Brian Hood (0:26)

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're an audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Welcome to the 6 Figure Creative Podcast. I am your host, Brian Hood. I'm here with my big, bald, beautiful mustache, kind of creepy-looking co-host, but he's a big, bald, beautiful, lovable guy, Christopher J. Graham. How are you doing today, Chris?

Christopher J. Graham (0:55)

Thank you, I appreciate that. I actually startled a woman in my apartment complex just earlier. I like walked out the door and it's like my new neighbor across the hallway.

And I think, yeah, she saw all this mustache and she went, it's okay.

Brian Hood (1:09)

Oh my God, that's the most Chris Graham thing possible. Just your existence startled somebody.

Christopher J. Graham (1:14)

Yeah, she got really startled. And then she saw us wearing Lululemon clothing and was like, oh, he's fine.

Brian Hood (1:20)

Well, so we have somebody sitting with us today that we always, we always like, if anyone has watched this show for the longest, like we just ignore our guests for like our intro usually. But but our guest today is too good to ignore. So our guest today is Allie LeFevere. I wouldn't know if she'd self-proclaimed, but I'll call her a pun expert.

And she is the she's the owner of the Obedient Agency. It's a humor focused branding and marketing company. And she's also the co-host of a little show called Fangasm, which is erotic fan fiction for pop culture things.

And before I even like get her to say a word, I want to read a few titles just to set the stage for this episode today, because this is like Chris Graham's like, this is like the counter to Chris Graham. This is like actual funny puns. Here we go. These are the titles of the Fangasm podcast episodes. We've got in the Star Wars universe, Lube Skywalker. We've got the Orgasm trilogy. We've got the Rise of the Skywinker. And there's many, many more. Those are just the three that I'm going to read here. Allie LeFevere, thank you for coming on the podcast.

Allie LeFevere (2:21)

How are you doing? Gosh, wow, what an intro. Yeah, just to nod to Phangasm, it is a comedy podcast, and we read a lot of absurd, ridiculous content. So you got to mix the erotic with the humor piece so people don't think we're just a bunch of horn balls reading stories.

It's not an audio book. There is a lot of comedic commentary, but yeah, I thought you were going to say that my favorite title, which is a Harry Potter pun, which is he who is just not that into you, I think that's what it's called, was some silly pun.

Brian Hood (2:57)

Me and my wife, we love Harry Potter. Last time it snowed in Nashville, it was the last blizzard we had here with a foot of snow. We sat down and we just hunkered down and watched every single episode or every single movie of the Harry Potter trilogy in there or the Harry Potter universe in there.

But Allie doesn't just do puns and comedy podcasts. The Obedient Agency is actually a dead serious company. They've worked with Lee. They've worked with like actual brands that you've heard of. But I also want to say that just because she works with big corporate clients does not mean she doesn't have humor in what she does. I'm going to read you one more line. This is an actual, this is on the front page of your website, Allie. So this, you did this to yourself.

Allie LeFevere (3:31)

I know, I want you're going to say.

Brian Hood (3:32)

It's for the nut milk joy. And it says, quote, nut milk so good you'll cream your plants.

Allie LeFevere (3:39)

That is a real piece of copy that we actually wrote for a client and they wanted to go in a very silly direction. When they came to us, their running tagline was milk these nuts.

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