Unlocked Podcast Crossover with Elizabeth Donovan & Austin Leonard

Peter V.S. Bond (0:00)

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Hello and welcome to the CPG Guys Podcast. Set at the intersection of commerce and tech. Your hosts, Peter VS. Bond and Sri Rajagopalan, explore how brands and retailers engage consumers in an increasingly digitally driven world. And now, here are the CPG Guys.

Austin Leonard (1:19)

Welcome to Unlocked with Austin & Elizabeth. Very special episode.

Elizabeth Donovan (1:24)

Very special.

Austin Leonard (1:25)

I'm your host, Austin Leonard. I'm here with my co-host.

Elizabeth Donovan (1:27)

Elizabeth Donovan.

Austin Leonard (1:29)

Elizabeth, where are we today?

Elizabeth Donovan (1:30)

We are at Adweek 2026 in New York City.

Austin Leonard (1:35)

And normally, we'd like to do these remote. It's nice and comfortable in the home, but as you can see, we have two other folks in the room with us. Who do we have today?

Elizabeth Donovan (1:44)

The one. Well, the two.

Peter V.S. Bond (1:46)

The only. The two and only.

Elizabeth Donovan (1:48)

The two and only.

Austin Leonard (1:48)

The two and only. Cpgguys.

Sri Rajagopalan (1:49)

His head says Cpgguys.

Elizabeth Donovan (1:50)

Hey, hey.

Peter V.S. Bond (1:53)

We're going to unlock the Cpgguys today.

Austin Leonard (1:56)

What's up, Sri?

Sri Rajagopalan (1:57)

Are they Cosby kids?

Peter V.S. Bond (1:58)

No, they're not. We're not.

Austin Leonard (1:59)

We're working on the name of the CoLab still, but the good news is...

Peter V.S. Bond (2:02)

It is a crossover event.

Austin Leonard (2:04)

It's a crossover event. One of the main things that helped drive us to actually get this going was listening for many years to our good friends, Peter and Sri, and the Cpgguys. We can't thank you guys enough for joining us.

Sri Rajagopalan (2:16)

Congratulations on the success, having the guts to launch it, doing what you do, being who you both are, and getting through this many episodes. We know it's not easy.

Elizabeth Donovan (2:26)

You inspire us every day, and I always said, I know we're making it when we have the Cpgguys on the pod.

Peter V.S. Bond (2:33)

We're honored to be here. We're big fans of what you guys are producing, both professionally and we love you guys personally, you're family to us, and we've created this little podcast community, we're so happy to have you as a part of it. We don't, everyone asks, why do you talk about or promote other podcasts on your podcast? And what I say is, this is not a zero-sum game. A rising tide in podcasts lifts all ships.

I know from talking to you guys, you agree. Our goal is to try and get people to use podcasts as a method to both entertain and educate them. And if all they ever do is listen to The CPG Guys, we're going to get bored of us pretty quickly. But if we are in a rotation of podcasts, where you get different perspectives and different approaches, that's what we're looking for. So we are so happy to have you in this community that we're all a part of.

Sri Rajagopalan (3:26)

He came for the ships and tides. I came for the ad-week gossip.

Austin Leonard (3:29)

All right. I'm here for all of it.

Perfect.

Peter V.S. Bond (3:33)

Give me all the tea.

Elizabeth Donovan (3:34)

Ships, tides and gossip.

Peter V.S. Bond (3:36)

Live from New York City.

Austin Leonard (3:38)

Live from New York City. It's Unlocked with Austin & Elizabeth.

Sri Rajagopalan (3:41)

The Unlocked people with the CPG Guys.

Peter V.S. Bond (3:42)

That's a nice. You guys got a new logo.

Austin Leonard (3:44)

Yeah.

Peter V.S. Bond (3:44)

Yeah. We're working on it.

Sri Rajagopalan (3:47)

We're working on it.

Peter V.S. Bond (3:49)

To quote the eternal Mel Brooks from Spaceholds, it's about the Moitians ice. It is. It's about the Moitians ice.

Elizabeth Donovan (3:55)

Unlocked merch. I can't wait.

Peter V.S. Bond (3:56)

Unlocked merch. We want some swag. Bring us some swag.

Elizabeth Donovan (4:00)

You got it. You'll be the first one to get it.

Austin Leonard (4:02)

Well, we appreciate that.