TNB Tech Minute: Microsoft Will Raise Xbox Prices in August

**SPEAKER_1** (0:00)
Many companies are struggling to scale their AI deployments or even move them past the pilot stage. Often the problem isn't technology, but organizational misalignment around goals, processes and incentives. At the break, join Caroline Roach, a senior partner, IBM Consulting, to learn why.

**Julie Chang** (0:16)
Here's your afternoon TNB Tech Minute for Thursday, June 25th. I'm Julie Chang for The Wall Street Journal.
Xbox prices will go up in August. Parent company Microsoft says the increase is in response to soaring costs of storage and memory. The company said the memory crunch has had a pronounced impact on consoles, which are typically sold at a loss. Prices will go up by $100 for the 512 gigabyte models and $150 for the one terabyte models. Microsoft said it'll also sunset its two terabyte model. The change follows an earlier round of smaller US price increases in October.
Chinese-owned EV maker Polestar will exit the US market after the Commerce Department banned it from selling new cars in the country. The decision marks the first major casualty of a US rule prohibiting Chinese software in new vehicles that connect to the internet due to national security concerns. Polestar said it'll continue to sell its remaining stock of vehicles in the US and will provide access to service centers for repairs. The Commerce Department didn't immediately respond to a request for comment. Polestar says it'll now focus on strengthening its business in Europe, which represents about 80% of its total global sales.
And former Facebook executive Sarah Wynn-Williams is suing Meta to overturn an arbitration order blocking her from promoting her book. In Careless People, Wynn-Williams alleges wrongdoing by executives at what was then called Facebook. She is now requesting the arbitration order be lifted and the process halted, and that her severance agreement be voided. She's also asking for compensatory damages to cover lost book sales and speaking fees. A Meta spokesman said Wynn-Williams is using her lawsuit to promote her book, and that an arbitrator already found her in breach of her settlement agreement. News Corp, owner of The Wall Street Journal, has a content licensing partnership with Meta. And that's a wrap on your TMB Tech Minutes. For a deeper dive into what's happening in tech, listen to our Tech News Briefing podcast on Tuesdays and Fridays.

**SPEAKER_1** (2:29)
Scaling AI successfully requires more than the right technology. Here again is Caroline Roach, Senior Partner, IBM Consulting.

**Caroline Roach** (2:36)
The biggest thing that we were talking about a year ago is what model to use. And the biggest thing that I'm talking about with my clients now is how do I drive change within my organization.

**SPEAKER_1** (2:47)
Companies able to identify, correct, and then avoid misalignment will be best positioned to deliver meaningful business value from AI.

**Caroline Roach** (2:54)
The organizations that are the most successful set very clear targets and have several priorities that are very clear across the enterprise. The technology is really good, but if you're not changing your organizational alignment, not incentivizing your people correctly, not looking at workflows, you're not going to see real value with it.

**SPEAKER_1** (3:15)
Visit ibm.com/think/leadership to learn how building organizational alignment can help deliver AI deployments that scale and drive growth.

**SPEAKER_4** (3:23)
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