TNB Tech Minute: Anthropic Faces Potential Class-Action Over Claude AI Usage Limits

**SPEAKER_1** (0:00)
Many companies are struggling to scale their AI deployments or even move them past the pilot stage. Often the problem isn't technology, but organizational misalignment around goals, processes and incentives. At the break, join Caroline Roach, a senior partner, IBM Consulting, to learn why.

**Imani Moise** (0:16)
Here's your morning TNB Tech Minute for Monday, June 15th. I'm Imani Moise for The Wall Street Journal. We exclusively report that a cloud AI customer is suing Anthropic, alleging that the company oversold the usage allowances offered in its priciest subscription tier. In a federal lawsuit filed today, DC-based customer Carl Kahn claims that cloud AI's $100 and $200 monthly plans deliver actual usage far below the advertised amounts. The suit is seeking class action status and reimbursements for customers who have purchased the plan since April of last year. Anthropic declined to comment.
The UK will force leading social media companies to restrict access for teenagers under 16 years old starting early next year. The British Prime Minister says the government is stepping in to protect children after tech giants fail to act. The new rules will include platforms like Instagram, Snapchat, TikTok, and YouTube while also banning minors under 16 from live streaming and restricting direct messages from strangers. Messaging services like WhatsApp and Signal won't be included in the overall ban.
And Fox Corporation says it's acquiring streaming platform Roku in a deal valued at around $22 billion. The deal, Fox's largest to date, is a bet that adding a streaming service will better help the media giant compete for advertising dollars against rivals like Netflix and Amazon. Research firm Antenna says customers are increasingly opting for these cheaper options, with ad-supported plans now representing almost 50% of premium video-on-demand signups in the United States. And that's your TNB Tech Minute. We'll be back this afternoon with more.

**SPEAKER_1** (1:55)
Scaling AI successfully requires more than the right technology. Here again is Caroline Roach, Senior Partner, IBM Consulting.

**Caroline Roach** (2:02)
The biggest thing that we were talking about a year ago is what model to use. And the biggest thing that I'm talking about with my clients now is how do I drive change within my organization.

**SPEAKER_1** (2:13)
Companies able to identify correct and then avoid misalignment will be best positioned to deliver meaningful business value from AI.

**Caroline Roach** (2:20)
The organizations that are the most successful set very clear targets and have several priorities that are very clear across the enterprise. The technology is really good, but if you're not changing your organizational alignment, not incentivizing your people correctly, not looking at workflows, you're not going to see real value with it.

**SPEAKER_1** (2:41)
Visit ibm.com/think/leadership to learn how building organizational alignment can help deliver AI deployments that scale and drive growth.

**SPEAKER_4** (2:49)
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