The Secret Ingredient To Higher Paying Gigs | The Client Acquisition Series

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 324

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place. Hello, and welcome to the 6 Figure Creative Podcast. I'm your host, Brian Hood. And if this is your first time listening to the show, first of all, welcome and thank you for giving this show a chance. Everything on this show is all about how do you take those creative skills that you've honed and developed and put blood, sweat, and tears, and even money developing and growing and getting better at as a creative? How do you take those skills and then turn it into a 6 Figure or multiple 6 Figure and beyond business? That is the entire thesis of the show. That's why it's around. And that's why hopefully you're checking the show out to give it a chance. If you are a returning listener and you've listened to the show over the last few months at least, then you've kind of been following along with what I've been up to on my travels. My wife and I went to Southeast Asia for the past couple of months, it was 66 day trip total. And you can see and maybe hear if you're listening to the show, you can see I'm back home finally. I'm in my studio. I've got my lighting around. I got my nice setting and my background and everything. It's really nice considering the last episode that you heard from me. I was literally lounging on a bean bag on the hotel floor because I was only like decent seating I had in the entire place because there was no chair. Is either the bed or is it bean bag or is it a bed in the window? So I'm back home now. I'm finally like trying to get over the jet lag. It was like a 31, 32-hour flight from Singapore. That's where we flew out of, although we were only in Singapore for like four or five days. Gorgeous city, by the way, like me and my wife, that was actually a huge surprise by how much we actually loved it and can't wait to go back to Singapore. But we spent about 30 days in Bali, but split between two cities. And we spent another like 30 something days in Thailand, actually, but split between multiple cities there. But we had like a 30 something hour flight from Singapore to Japan, to Houston and then to Nashville. And that was all during we left actually on Thanksgiving Day. And then we got home that Friday afterwards. And that's with a 12 hour time zone difference. So jet lag, crazy, trying to get over that right now. Waking up at like 4 a.m. My biological clock is going crazy and has no idea what's going on. This week is gonna be a replay episode. And before you tune out or turn it off, and maybe you've heard every single episode on this show if you're a long time listener. But these replay episodes are some of the most important episodes sometimes for a lot of you, because there's a quote I love by Alex Hormozi. We've talked about him a lot on this podcast. So you may be familiar with him. But he has this quote that stuck with me. It's, we need to be reminded more than we need to be taught. And these replay episodes are a great way for you to have some of these episodes that I think are either hidden gems or maybe sometimes are our most popular episodes. But these things that we need to be reminded of again and again. So I try to make these at least six months old or beyond. And this show is actually that I'm pulling from our backlog is from April earlier this year. And this is one that I actually, as part of our client acquisition series, it was supposed to be, but never actually got added to it. This is the last client acquisition episode because I titled it something so clever. But this is something that I literally this morning was looking for a backlog and figuring out which one I wanted to select for this replay episode. But this is one that I watched the entire thing all the way through, and I was the entire time shaking my head. Yes, I need to be reminded of this as well. And without this one thing that we're gonna talk about in this episode, you do not have a client acquisition machine. You will not get clients. And if you're struggling to get clients who will pay you more, this one thing we're gonna talk about in this episode is the key to unlocking bigger, better projects. If you are charging like nickels and dimes, this doesn't matter as much, but if you're trying to charge a lot, the more you charge actually, the more you need the thing we're gonna talk about on the episode today. So I'm not gonna drag out this intro anymore. I've got other things to do today to kind of... This is my first Monday back in the States after 60-something days of travel. I will be back at it with either a guest or my substitute co-host Mark again, which too is on this episode, a recurring co-host on this show. But without further delay, here's my conversation with Mark Eckert.