The Pricing Masterclass: How To Charge More, Add More Value, and Win More Projects
6 Figure Creative
June 18, 2019
If you’re stuck in the vicious cycle of lowering your rates just to win enough projects to make it through the month, there IS a way out. It’s called value-based pricing.
Speakers Brian Hood, Chris Graham
TopicsDesignArtsBusinessEntrepreneurship
Brian Hood (0:00)
This is the Six Figure Home Studio Podcast, Episode 84
SPEAKER_2 (0:03)
You're listening to the Six Figure Home Studio Podcast. The number one resource for running a profitable home recording studio.
Brian Hood (0:19)
Welcome back to another episode of The Six Figure Home Studio Podcast. I am your host, Brian Hood, and I'm here with my amazing co-host, none other than the Christopher...
What's your middle name? James? Jay Graham from chrisgrahammastering.com. How you doing today, Chris?
Chris Graham (0:38)
Yeah, what's up, people? Oh, not my vibe.
Brian Hood (0:41)
How you doing, man?
Chris Graham (0:42)
I'm good, man. I'm really good. I'm super good. I was really excited to say this on the podcast this morning.
I don't want to say who it is yet, but I have this client who is a repeat customer who came back to me, who's my favorite single client on Earth. You've probably never heard of them. They're from far, far, far away, and they don't speak English.
Brian Hood (1:00)
Well, you just gave it away. Now everyone knows who you're talking about.
Chris Graham (1:02)
No, that's literally everyone that's not American.
But I had this, like, magical moment last night. I was mastering late at night, and I pulled this song up and started to work on it, and it was so beautiful. It was like one of the best moments of my career. It was so beautiful that as I listened to it for the first time, I completely forgot that I was mastering. I was so sucked into the song that I totally was like, oh, oh yeah, I'm working.
Brian Hood (1:29)
I saw your Facebook post about this, and I'm like, I don't know if that's ever happened to me. And then I realized, oh, it's because I mix heavy metal.
I don't get lost in a song's beauty in this type of music. I just get angry out of nowhere. Why am I so angry?
Chris Graham (1:47)
This is gonna sound funny. I find heavy metal very relaxing.
Brian Hood (1:50)
I actually do that on my spare time when I'm, like, working. If I'm working on something for, like, the Six Figure Home Studio for Filepass, I want music playing that's, like, instrumental, so I have a playlist of metal instrumental songs of either bands I've produced or bands that I just like.
And it's, like, it's awesome to just chill out and, like, zone out to heavy music, like, low-tune bands.
Chris Graham (2:09)
There's a band that I'm obsessed with called Covet.
Brian Hood (2:11)
I've heard you shouldn't do that.
Chris Graham (2:15)
Yeah.
Brian Hood (2:15)
A little Bible joke for you.
Chris Graham (2:17)
Hardcore bands with sin names. What are you gonna do? But yeah, they're great. They're like an instrumental band, and the lead guitarist is this Asian chick, and she's incredible.
It's heavier. They tour with, like, periphery and stuff like that. Like, they're legit, but my gosh, they're so good. I love them.
Brian Hood (2:34)
Well, that's good, man. So what's new in your life? And for the listeners now, just so you know, Chris and I are trying today. We've done very little pre-show discussion, so we genuinely have no idea what each other have been doing.
Usually what we've had happen is Chris and I talk for like 30 minutes before the podcast, and then we try to come up with conversation about what we're working on or what we're doing, and we're like, well, we just talked about this for 30 minutes, so we're just gonna make up bullshit. So genuinely, Chris, I don't know what you've been up to. What you've been up to?
Chris Graham (3:02)
Well, what I've been up to is I've been finishing the Bounce Butler beta. By the time this episode drops, the beta will most likely be available.
Brian Hood (3:09)
That's hot.
Chris Graham (3:10)
I'm super pumped about that. That's gonna be super fun. Bounce Butler, if you haven't heard about it yet, is gonna be this piece of software where you're like, hey, I have a hundred sessions I need to bounce.
And Bounce Butler's like, hey, I'll do it for you and text you when I'm done. And then you leave and go home.
Brian Hood (3:25)
That reminds me of like the Windows 95 paperclip guy. And it makes me really angry.
Chris Graham (3:31)
It'll be my voice. Hi, welcome to Bounce Butler.
Brian Hood (3:35)
I just think of your stupid Butler logo guy saying that to me, and it makes me so mad.
Chris Graham (3:42)
So that's been exciting, but I am ridiculously excited for Monday.
Monday, we've mentioned like how much I love reading biographies and history books on the podcast in the past. I read Mark Cuban's autobiography, and the take home from that was read biographies. Really, really, really successful people have one thing in common, and it's they read biographies.
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