‘The Odyssey’ Creates Insane Demand for IMAX 70mm & Diarrhea Parasite Linked to Taco Bell? artwork

‘The Odyssey’ Creates Insane Demand for IMAX 70mm & Diarrhea Parasite Linked to Taco Bell?

Morning Brew Daily

July 17, 2026

#891: Christopher Nolan’s epic reimagining of an epic, “The Odyssey,” has officially landed in theaters and is expected to shatter records over the weekend. Netflix reports its earnings that doesn’t surprise but admits it’ll need to claw back TV viewership.
Speakers: Neal Freyman, Toby Howell
**SPEAKER_1** (0:01)
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**Neal Freyman** (0:31)
Good Morning Brew Daily show. I'm Neal Freyman.

**Toby Howell** (0:33)
And I'm Toby Howell.

**Neal Freyman** (0:34)
Today, a drink that tastes like fermented back sweat is taking over America.

**Toby Howell** (0:38)
Then singing me oh muse, Christopher Nolan's Odyssey is here. It's Friday, July 17th. Let's ride.

**Neal Freyman** (0:54)
Good morning, public health is in a rough spot right now. If you aren't coughing up a lung from the Canadian wildfire smoke, you're getting explosive diarrhea after eating fresh produce. But good news, we may have learned the source of that stomach-churning parasite. Investigators have identified shredded iceberg lettuce supplied by Taylor Farms to Taco Bell restaurants as the potential source of the major cyclosporiasis outbreak that has sickened thousands of people across the US. Cases have been reported in 34 states, more than 4,300 in southeastern Michigan alone, including at least 100 hospitalizations. That led health officials to believe the cases shared a common source. While snooping, they found that a high percentage of patients had eaten at Taco Bell, and lettuce was the ingredient that repeatedly showed up across their orders. Taco Bell, for its part, said it had removed potentially afflicted lettuce from a supplier in certain states. Unfortunately, outbreaks like this cause a crisis in confidence across the industry.

**Toby Howell** (1:47)
It is so ironic that it's the people who went for lettuce. The one healthy part of a Taco Bell meal that are getting diarrhea. When I saw this too, I was like, dang, Taylor Farms sounds so familiar. This is not the first high-profile food outbreak that Taylor Farms has been involved in. Remember the E coli outbreak at some McDonald's locations that was tied to yellow onions? Also, Taylor Farms. It's really just a size thing. It is the world's largest producer of salad. They supply lettuce to Chipotle, McDonald's, Costco, Walmart, Trader Joe's and others. If there is going to be an outbreak, it's probably Taylor Farms related. We're seeing some impact in the market too. Sweet green stock has fallen on scares tied to this outbreak. So, wash your lettuce or don't go to Taco Bell.
I hope your stomachs survive the summer.

**Neal Freyman** (2:37)
Now, a word from our sponsor, Ultra Running. We've talked a lot about shoes lately, huh Toby?

**Toby Howell** (2:42)
You never bring up Elizabeth's performance in Karate Kid. What are you talking about?

**Neal Freyman** (2:46)
No, shoes, as in Ultra's shoes. The ones designed to give you room for your toes for comfort, balance, and strength. Most other shoes are narrow at the toe, but Ultra has more room for your toes, so they can spread out and your feet can stay in a natural position.

**Toby Howell** (3:00)
Shoosh, I know what I heard. But Ultra does make shoes shape like feet. What a concept.

**Neal Freyman** (3:05)
Use promo code MorningBrew10 for 10% off your first pair of Ultra Running shoes at ultrarunning.com/morningbrew. That's a L T R a running.com/morningbrew.

**Toby Howell** (3:17)
So last night I gave Neil a call at around 630 PM. He didn't pick up. I called him again one hour later. Still nothing. I was ready to cancel the podcast because my cohost was ghosting me until I got a text. Sorry, can't talk at the Odyssey. Yes, Neil ignored my calls because he, like hundreds of thousands of other people, were sitting down to watch the biggest movie of the year.
Christopher Nolan's take on the epic is, by all accounts, epic. It is the first feature length movie ever filmed entirely on Imax 1570 film, which, for non-movie people, like myself, means it looks really cool on really big screens. The cast includes four Oscar winners, including Matt Damon as Odysseus and Anne Hathaway as his wife Penelope. The score includes 35 bronze gongs, which composer Ludwig Göransson rented to help create the film's ominous soundscape. Apparently, those cost a lot of money because the production budget for this thing was $250 million, which means it's got to make a lot of money. So far, it seems like it's on track to do just that, scoring a 98 percent on Rotten Tomatoes, the highest rated film of Nolan's storied career. Perhaps a reason to be bullish that the movie is going to rip at theaters is how popular the nearly 3,000-year-old poem has become. Emily Wilson's 2017 translation has seen sales spike 40 percent for this last year, crossing 1 million copies sold. People are flocking to book clubs like Prime Oprah is urging them on.

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