The Niche Domination Checklist - Implement This Into Your Business ASAP!

Chris Graham (1:59)

We're on Fortnite, my screen name is Stink Farts.

Brian Hood (2:05)

That is not real.

Chris Graham (2:07)

It's real.

Brian Hood (2:08)

Oh my God.

Chris Graham (2:08)

Look me up on Fortnite. Fart night.

Brian Hood (2:11)

Oh my God, okay, so this episode is going well so far, Chris.

Chris Graham (2:16)

This is the most banter we've ever had.

Brian Hood (2:18)

I'm sorry, I'm not sorry, though.

Chris Graham (2:19)

It's great.

Brian Hood (2:20)

This episode is not about how to be, how to build better in Fortnite. No, it's actually about how to appear to be a badass on the internet. That's basically what this episode is about. But more specifically, we had an episode, episode number 33 We talked about the five studio niches ripe for the taking. This episode is kind of a follow up to that, an unofficial follow up, and it's, what are your next steps? Let's just say you chose a new niche, and let's just say for argument's sake, it was the podcast studio or the vocal only studio. It doesn't really matter. What are your next steps in order to legitimize your business and set it up for the most success you could possibly have?

We have kind of a checklist we're going to run down today, and I think this episode is going to leave you with a lot to think on and give you some actions to take as soon as this episode's over.

As soon as this episode is over, you better go take action on what you've heard today.

Chris Graham (3:08)

Yeah, man. I'm really excited about this. It was cool with our five studio niches for the taking episode.

Had a lot of people reach out about that. Had a lot of just stuff I've seen on Facebook of people that have friended me from the podcast, or like, I launched this new editing business, or I launched this new website. So, excited to see you guys building stuff, you know, starting new businesses that are hyper-focused on one thing, and therefore marketable.

Brian Hood (3:34)

Yeah, it's one of our most popular episodes, for sure. And I think this is a great follow-up to that.

And this is still 100% relevant to any of you who are already established. I will guarantee that you have at least one of the things we're going to talk about today that you have not thought about yet, or implemented yet.

Chris Graham (3:49)

Yeah, for sure.

Brian Hood (3:50)

So, let's jump into this.

I think the first point we have today is one of the most important things you can think about when you are starting a studio, when you are moving into a new niche, or if you are currently flailing around unsuccessfully in a studio you've been running for years. Chances are, this is one of the things you haven't put much thought into yet, and that is differentiation. What sets you apart? What makes you different from all the other options that people have in your area, or whoever your target audience is, that they could go to someone else? What makes you different than the person down the road?

Chris Graham (4:20)

Totally. So, I think a good way to break into this conversation, I'm going to reference this a few times, is to talk about what a loser I was in middle school.

And middle school was tough for me, man. My parents had just gotten divorced. I had grown like three feet in a month, and I was just tall and gangly. And I just had puberty, and I wanted to have a girlfriend.

Brian Hood (4:41)

Aw, Chris.

Chris Graham (4:43)

And this is most, you know, middle schoolers. And, you know, you think of the way a middle schooler thinks about getting a girlfriend.

And initially, their thought is like, oh, well, maybe if I was the quarterback of the football team, or maybe if I had the nicest BMX bike, or maybe if, you know, you want to lock down one thing. You're like, you're the rock and roll kid, or you're the rapper kid, or you're the football guy. And you think that's how you're going to get girls to date you. And it may actually work in middle school. I don't know. I've been out of the game for a bit, married for, you know, more than a decade. But that's not a bad way to start talking about your business.

Why should your customer date your business compared to your competitors?

And I don't think many people think about that. We talk about, in the past, this idea, this lie that we're told with business. If you build it, they will come. If you're just passionate enough, if you're just obsessed enough with what you do, that will be enough. It's often not. 99% of the time, that's not enough. You have to be able to say, well, man, I'm the number one person at X, Y, and Z, at this particular service, and my competitors can't touch me when it comes to this.