The Kurious Kase of Kylie Jenner’s Disappearing Brands (Bonus Episode From August 2025)

**Christy** (0:00)
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**Sophie** (0:37)
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**Sophie** (2:23)
Hey, everybody. Welcome back to Snark Bait. I'm Sophie.

**Christy** (2:26)
I'm Christy. And you guys, we have a bit of a different, we have a change in programming, we should say. Is that right?

**Sophie** (2:32)
Yeah. So essentially because of our live shows this weekend, we are all traveling on Monday, June 15th. And Mondays are when we record DET. So we unfortunately did not have a chance to record DET. So instead we are going to show you guys one of our favorite Patreon episodes from way back in the archives. It is all about-
August 2025, all about Kylie Jenner's disappearing brands. And this is a really fun one. And as you guys know, we have bonus episodes every Wednesday over on Patreon. It is not often, actually it basically never happens that we put our Patreon episodes on the main feed. So we hope you guys enjoy. Again, this is a really fun one. And we're sorry that we don't have a new DET, but hopefully this makes it worth it.

**Christy** (3:24)
And I was going to say this kind of dovetails well into our Patreon episode tomorrow because we are recording an episode on Road versus Kylie Cosmetics. Why has Road been so successful and why has Kylie Cosmetics kind of fallen off? And we kind of talk about the marketing, the user generated content and how that differs between the two brands. What makes Hailey more of an it girl and who's kind of ascended across even makeup? She just become so relevant to culture today. And I think Kylie did have a hold on us back in 2015, 2016, and she's kind of dissipated in a lot of our minds. We really double click into why that is. So I think, listen to this, you'll get a good understanding of why Kylie's brands in general fail. And then tomorrow on Patreon, we'll talk about why Kylie Cosmetics, despite it being her most lucrative successful brand, is really still not as successful as it was 10 years ago. So I'm excited to go over that too.