The Creative Who Cracked The SEO Cheatcode (And Gets 1 Million Website Visitors Per Month) | With Jacob Cass

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 237

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income.

If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Hello, and welcome to the 6 Figure Creative Podcast. I'm your host, Brian Hood, and this is a show where I help creatives like you who are on their journey to 6 figures and beyond, and they want to get there without selling their souls. If that sounds like you, then you're in the right place. Today's episode, I'm excited to finally get back into some interviews. We took some time off from interviews during the holidays, and while my wife and I were traveling, because it was just so hard to get interviews booked while we were in Bali for like all of the fall, and then getting back into the Christmas season, and then trying to get people on the show during the Christmas season, where all the calendars are messed up. It was just not a good time to bring guests on the show. So I did a lot of solo episodes, a lot of fun. I found that I really liked those. It will be more like those for me in the future when I have something I think is worth sharing to our audience. It's just something that happened to me or something I learned. I don't know, I just like sharing as I learned. And I like reflecting on things that I've learned over the years as well, which is some of the past episodes. But today we're back to interviews, which means we get to bring people into the show who have outside perspectives that are different from our own. So we can take and learn from their perspectives and apply it to our businesses. This is the wonderful thing about 6 Figure Creative is we are agnostic to an industry. We are full of designers. We have illustrators. We have photographers, videographers, a lot of music producers, audio engineers, copywriters, someone was emailing me the other day who designs homes, blueprints for homes or something. Like we have a very wide audience here for 6 Figure Creative, and I love it. And that means that we can learn from all these people and all these other industries are doing that no one in our industry is doing. That's the power of this. I just saw in my background in music production that some of the most basic fundamental marketing practices were not being used in my industry. And so we launched the podcast in the beginning of that to help solve that issue. And today's conversation is one of the things that I rebranded this podcast and moved into the 6 Figure Creative world for. He has a completely different approach than I would have ever guessed anyone would have done. Our guest today, his name is Jacob Cass, and he is an Australian designer or design agency from Australia, so one man shop down there. He's worked with clients like Nike, Jerry Seinfeld, Disney, Omega, Nintendo. He's worked with some big hitter clients. But surprisingly, his business has shifted massively over the years, especially during COVID. And he talked about how he has shifted his business to the point where the majority of his income actually comes from affiliate sales. And if you don't know what affiliate sales are, it's when you essentially pitch or sell someone else's product or service to your audience.

He even mentioned a number, it was like $100,000 through Black Friday that he earned from affiliate sales. And it's surprising, because it's a completely different direction than I thought this conversation was gonna go. But it's really interesting because he's somehow amassed a million views per month to his website through really dialed in SEO practices called search engine optimization. He's found that at scale, he can earn more selling digital products and software and physical products through Amazon links to all these visitors coming to his site through all of the articles that are ranked at the top of Google. That's what search engine optimization is. When they type something in, you show up at the top of Google and they click your link and go to the thing. And if someone uses your affiliate link to purchase something through that article, you get a commission. And he's used his skills, he used to scale his agency and he's doing it to bring in passive income. So this is a really interesting episode where he's graduated from freelancing and agency work and has gone fully into passive income now.