The Case for Moving Money and Life to Europe, and the Future of Podcast Ads

**SPEAKER_1** (0:00)
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**SPEAKER_2** (0:31)
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**SPEAKER_1** (1:02)
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**SPEAKER_3** (1:28)
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**Scott Galloway** (1:36)
Welcome to Office Hours with Prof G. This is the part of the show where we answer your questions about business, big tech, entrepreneurship, and whatever else is on your mind. If you'd like to submit a question for next time, you can send a voice recording to Office Hours at ProfG media.com.
Again, that's Office Hours at ProfG media.com. Or post your question on the Scott Galloway subreddit, and we just might feature it in our next episode. Okay, question number one.

**Wade** (2:00)
Hi, Scott. This is Wade from Austin, Texas. I have this theory that since all of the American foreign policy lately has been serving to alienate us from the rest of the world, and Europe seems to be partnering up with Canada, and maybe the rest of the quote unquote middle powers, and starting to spend more money on defense, loosening some of its regulations, and spending a lot more money at the governmental level, that there will be a boom over there. I know you've previously said that United States is the best place to make money, and Europe is the best place to spend it, but I'm sort of curious if that thesis will continue to hold going forward. It also seems like Europe has some great boons for folks, including better family policy, generally safer in a lot of cities, and just good vibes. It feels like every time I'm there, and seems like you had the same on your recent trip.
So, curious to know what you think about pivoting from the US to Europe considering recent events. Thanks, Scott.

**Scott Galloway** (3:13)
Thanks for the thoughtful question. And I'm a little bit biased here because I did move to Europe four years ago. I didn't do it because I was leaving America. I did it because America offered us so much prosperity that we had the opportunity to move our family to Europe for a few years. And I've really enjoyed it. I'm looking forward to coming back to the US because I still think, I don't know, there's nothing that makes you realize how American you are than living abroad. But anyway, for the first time, even since I moved there, I'm hearing from a lot of people saying I'm thinking of moving to London or somewhere in Europe. And generally, the wages are lower if you're working, but when you factor in the fact that you don't have to pay for health insurance, oftentimes there's universal pre-K, oftentimes you feel comfortable sending your kid to a public school because people, I think some people would argue that the public schooling system is better in certain countries in Europe than the average public school in the United States. Then, and also just a greater comity of man, spend some time in Northern Europe and they just all seem to like each other more, or have more empathy for one another. Anyways, I think that there is something to the notion that there'll be an arbitrage. Especially, it seems that Trump is hell bent on getting people out of the US, even if it's getting some of the most talented people or people who are willing to pick our crops or take care of grandma for less money than or build our homes and less money than domestic workers would do, which is inflationary. Last month, Trump imposed new 10 and 12.5 percent tariffs on goods from 60 trading partners, including the EU.