The Best FREE Marketing Tactic In The Galaxy - With Björgvin Benediktsson

Chris Graham (0:30)

great, and do you know why I'm great?

Brian Hood (0:33)

Why?

Chris Graham (0:33)

Because this weekend, we get to hang out again, which means we will have hung out every two weeks for three weeks in a row, and we had only met in person one time before that.

Brian Hood (0:44)

Dude, we're taking our relationship to the next level. I love it.

Chris Graham (0:47)

It's true, and I'm pumped because you are taking your relationship to the next level with your fiance this weekend.

Brian Hood (0:54)

What a segue, dude. That's like next level, wonderful pro shit right there. Yeah, I'm getting married Saturday. I'm kind of nervous, but really excited, and I'm just ready to get it done.

Depending on all the stress and all the stuff that comes up before the wedding, all that stuff is always fun to deal with. As if I've done it, I'm a regular.

But this is the kind of stuff, before any big project starts, which I would call a wedding, a definite project, sure. Yeah, I'm excited, is all I'm trying to say.

Chris Graham (1:25)

Yeah, I'm pumped, man. For those of you that might have missed earlier, I have the honor of being a groomsman.

I got all my clothes, I bought brand new shoes, a brand new belt, a brand new strap for my watch. We did your bachelor party about a week ago, which was freaking Yosemite.

Brian Hood (1:42)

We talked about that on the last episode, I think.

Chris Graham (1:44)

Well, if you guys didn't catch that, I highly recommend that you go to Yosemite, and I highly recommend that you do it when they're having more snow than they've had in the past 40 years.

Brian Hood (1:52)

Yeah, that was a heck of a trip.

Chris Graham (1:54)

Awesome.

Brian Hood (1:54)

Coming from someone who's from Alabama, I'm not used to snow.

Well, let's move on to our episode today because we have an awesome guest on the show today. His name is Björgvin Benediktsson from Audio issues.com. Björgvin, welcome to the podcast, man.

Björgvin Benediktsson (2:07)

Thank you. Great to be here. And I am very familiar with the snow, so just wanted to put that up.

Brian Hood (2:14)

Here's the thing, let me just stop you right there. There's always people like me from the South who like, there's like an inch of snow.

It's like the end of the world. We're not doing anything. But then there's always that like one guy in the group that's like, oh, I don't get why all these people don't, like, they're like the old grizzled snow veterans. So that's you, Björgvin. You're the old grizzled snow veteran.

Chris Graham (2:32)

Well, it's not like Björgvin's from somewhere where there's so much snow that it's in the name of the country. Björgvin's from Iceland.

Björgvin Benediktsson (2:42)

But now I live in Tucson, Arizona. That's like 300 days of sun, and most, you know, goes up to like 110 degrees in the summer. And if it drops down to like below 40 degrees Fahrenheit here, I just fucking hate it.

I tell everybody when I'm complaining about the snow or complaining about the temperature, like you're from Iceland, blah, blah, blah, blah, blah. And I'm like, I didn't move to the fucking desert to be cold. I didn't come here from Iceland, from the motherland to still be cold.

Brian Hood (3:15)

Well, the reason we got Björgvin on the show today is because he is, in our opinions, the master of email marketing. We talked about this a little bit last week with Joe Gilder. We talked about building a mailing list. This has been a very effective part of Chris Graham's marketing for his business.

And we thought we'd bring Björgvin on to talk to us about why email marketing is so powerful and then how you can incorporate it into your businesses.

Chris Graham (3:40)

Let me tell you a little bit more about who Björgvin is. So Brian and I met through a mastermind group that Lyd Shaw of the Recording Studio Rockstars podcast puts on, and it's a bunch of audio guys who have blogs, YouTube channels, or podcasts. And for some reason, Lyd invited me, despite the fact that I had none of these things at the time, and I was in a little bit of a weird position in that Chris Grand Mastering was very successful, and I had a humongous email list. It was like 30,000 people that had signed up to create an account on Chris Grand Mastering over the past, at the time, I guess, it'd be like eight years or nine years or something like that. And I was absolutely terrified to ever email everyone on the list because I thought I would get branded as a spammer and ostracized, and I had a lot of fear issues.