The 6 Figure Creative's Guide To Copywriting For Freelancers | With Rachel Greiman

Brian Hood (0:00)

This is The 6 Figure Creative Podcast, Episode 175

Welcome to The 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Welcome back to another episode of The 6 Figure Creative Podcast. I am your host, Brian Hood. I'm here with my bald, beautiful mustache co-host, and his dad hat, Christopher J. Graham. How you doing today, my dude?

Christopher J. Graham (0:33)

That was like the, I'm much better now. I'm good, but Brian, how are you doing today?

Brian Hood (0:40)

It's my birthday.

Christopher J. Graham (0:41)

It's your birthday, I know.

You just told me right before we pressed record, then so it would look like I hadn't forgotten. Happy birthday, Brian.

Brian Hood (0:49)

You literally didn't remember it was my birthday until like 10 seconds before we started recording, and I said, oh, it's my birthday, so we have something to talk about today.

So let me say that my birthday is much more special now that I'm married, and for one good reason, and it's not for what you think it is. Today marks the day of the year where my wife is no longer a cougar, because we have three months where she's older than me and we're officially the same age again.

Christopher J. Graham (1:11)

I thought that was going to take a scandalous turn there for a moment.

Brian Hood (1:14)

Oh, I mean, it might, but we're not going to talk about that.

We'll make it awkward for our poor guest here who's politely standing by waiting for Chris and I to get into the episode. So our guest today is Rachel Greiman of Green Chair Stories. She is one of the first successful freelancers I've ever seen to employ the tactic of having two freelance businesses on the same website, which anyone who knows me knows that I'm adamantly against. So congratulations, Rachel.

Rachel Greiman (1:42)

Thank you. I am virtually curtsying.

Brian Hood (1:44)

Yes, but we love Rachel already because of our pre, just our pre-talk because she's an awesome personality, but she's doing two really cool things. First of all, she's a freelance photographer. And second of all, that led to another business because she just kind of fell into it. And we'll kind of get a little bit of her story there.

She's also a freelance copywriter for photographers, which is really interesting thing.

And so if you listen to our interview on episode 172, where we interviewed Sean Oblazalo, he is a alotement, adventure alotement photographer, and Rachel actually wrote all the copy for his website. So if you are wondering where you heard green chair stories from before, it was that episode. And he talked about how her services were one of the sole things that helped him earn over six figures a year in 2020, 2021

Christopher J. Graham (2:28)

Which is what got our attention for him to come on the podcast because the copy on his website was so damn good.

Brian Hood (2:33)

Yes.

Christopher J. Graham (2:33)

The story was so compelling.

Brian Hood (2:40)

Our editor will throw that in for you, I'm sure.

The hype horn. So anyways, we brought Rachel on because not only is she a good entrepreneur and she has some really cool stuff in her business we want to dissect, we really wanted to bring her on to pick her brain on freelancing, copywriting, because so many people in our audience have websites where their sole focus is like either themselves, their gear, or their work, which there's nothing wrong with focusing your work, but they put no attention, effort, and energy into their words. When people are trying to determine whether or not they want to hire you and hand over their hard earned dollars, the words on your site matter more than anything else.

And for us to go this long without having a focused episode on just copywriting, I think is a major mistake on our part. So Rachel, you are determined to be the expert on copywriting that we're going to bring on to discuss the process of copywriting for our website.

Christopher J. Graham (3:30)

And I'm so excited because as a photography, obsessive, compulsive hobbyist, I love talking to photographers, but as you as a photographer and a copywriter, I have to ask Rachel, is a picture worth a thousand words?

Rachel Greiman (3:44)

No, it's not.

Brian Hood (3:48)

You don't have to say anything else, Rachel, because that was such a bad question. And that was literally just Chris being Chris. You don't know him that well, but you kind of get a taste of his, and I'm just going to put this in air quotes, his humor.