The 5 Types Of Follow-Ups That Will Help You Double Your Income | With Mark Eckert

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 170

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place. Welcome back to another episode of the 6 Figure Creative Podcast. I am your host, Brian Hood, and I am not here with my big, bald, beautiful co-host, Christopher J. Graham. Instead, I'm here with a... Just somebody that had to... I just... I needed somebody, so I got this guy. He's just... He's here.

This is like his fifth time on the podcast. I don't even know.

Mark Eckert. Hey, Mark.

Mark Eckert (0:42)

Here I am, hairy, happy, ready to help. What's good? Hello, we're live on the air.

I'm with my sexy, very excited to be recording a Podcast Day person, Brian Hood.

Brian Hood (0:57)

Okay, so correction, we are not live. This is edited, thank God, because this is probably going to be a train wreck of a conversation. A, because you and I have never co-hosted an episode before. This is not an interview, by the way. This is a co...

He's basically Mark's taking Chris's place.

And then second of all, we will both mess up today. And if this were live, then people would see how bad we actually are at this.

Mark Eckert (1:18)

Yeah, I don't know what I'm doing. To put in some perspective, Brian called me up and he was like, hey man, you want to do this thing with me today? And I was like, yeah, yeah, why not?

And the studio that I'm always working out of, we just put a bunch of new gear in, and I don't even know where the mic's set up or anything. So I'm at Enoch's spot who works with that. Yeah, he works for me, and he's like the best person in the world. And I totally am just running his apartment today. So thanks, Enoch, who's in the other room.

Brian Hood (1:46)

Yeah, yeah, so like you literally took over this poor dude's apartment. Like you just said, get out of here. This is a video podcast. You have to go sit in your room. You can't use your own apartment. I'm gonna use your studio mic.

I'm gonna take over everything because you literally in your own recording studio, you don't know how to set up a mic and camera.

Mark Eckert (2:03)

Yes, new spot, new problems. But aside from all of that, I am qualified, I'm credible, I'm very happy and ready to help.

Brian Hood (2:10)

If you needed any credibility indicators, Mark has been on this podcast at least two or three other times as a guest.

And today he is the first time being a co-host. So today's episode, we got a treat for anyone still watching right now. We're gonna talk about something that will literally double your income if you're not already doing it. We have talked about this so many times in the past, but we've never, I don't think we've really even dedicated an episode to it like we are today.

This is, and I quote an article we're gonna be referencing a lot today. I quote, the follow up is the most important communication that you can have in your business. And Mark, you were saying earlier, you think it's even more important than your first impression.

Mark Eckert (2:45)

Yeah, I mean, I think it's really easy to meet somebody for the first time. Like if you're just, for instance, if you're walking to a club, you can just nag somebody to be like, hello, and then they'll look at you.

But getting them a second time to actually meet with you and actually talk about serious stuff, that's really difficult. It's like getting a date on Tinder is not very difficult. Getting a second date from the same person on Tinder, very difficult, which is why I met my wife in person because she didn't have an option. Anyways.

Brian Hood (3:13)

So I met my wife on Tinder, so I have mastered the art of the follow-up, which is why I'm co-hosting this episode.

Mark Eckert (3:19)

That's why I brought that up.

Anyways, I really honestly think it's probably more than double your income. I really think at the very least, if you're following up with the right people, at the very least, it would 10X your income. And yeah.

Brian Hood (3:34)

Last time I looked this up in my own business, I've actually done the numbers.

I've looked up, it's like follow-ups, like following up at all, like at least one follow-up is like 50 to 60%, something like that. But following up like six plus times is where like 20 to 30% of my income comes from. It's like an insane amount for like a lot of follow-ups.