The 5-Step Process For Go-Giver Marketing (And Why It's The Best Way To Market Your Studio)

Brian Hood (0:29)

Beautiful, purple-shirted co-host, Christopher J.

Christopher J. Graham (0:35)

Hi, Brian. I've missed you.

Brian Hood (0:37)

Oh, wow, that was such an underwhelming response, back.

Christopher J. Graham (0:40)

Well.

Brian Hood (0:41)

Usually, like, when I would do my voice like that, you can't help but come in with the most obnoxious voice possible, so I'm...

No. Good, good, good, it's good to have you back.

Christopher J. Graham (0:53)

Okay, it's good to be back, man. Missed hanging out, you know this already, but I'll fill you guys in a little bit about what's going on. I've had some health issues.

It's been a real rough two months.

We'll probably get into that more. I'm feeling a lot better on future episodes, but yeah, I'm back, I'm doing better. So it's been a real rough two months. There's been a lot going on with me personally and a lot going on health-wise. Starting to finally feel better, but man, I feel like I've learned more in the past two months than I have in the past 10 years. We'll get into that more in future episodes, I think.

Brian Hood (1:24)

So now they're saying we'll be speaking to Chris Graham from 60 days ago instead of 15, 16 years ago.

Christopher J. Graham (1:30)

That fool. So yeah, it's been weird.

Brian Hood (1:34)

Which by the way, you've had a birthday recently, so now it's officially speaking to Chris Graham 17 years ago.

Christopher J. Graham (1:39)

This is true, yeah.

Brian Hood (1:40)

And like, as we keep doing this podcast longer and longer and longer, it's gonna be Chris Graham of like 20 years ago, 25 years ago, and so on and so forth.

Christopher J. Graham (1:46)

Yeah, man.

Brian Hood (1:47)

That's the running joke of this podcast.

Christopher J. Graham (1:48)

That's the running joke.

Brian Hood (1:49)

Dude, I'm so glad to have you back.

Christopher J. Graham (1:51)

I'm glad to be back, man. I'm excited to know new things and explore what that means and how that can be useful on this podcast.

Brian Hood (2:02)

Yeah. Again, anytime we go through a rough patch in life, we learn from that. And hopefully we can take the things that we go through because we're all gonna hit rough patches in our lives. So it's like take the learnings from those rough patches and apply it to this podcast to help people avoid those same things or get through those same things if they experience it themselves.

So today's episode, we're gonna kind of stick to our marketing thing that we've been to recently. That's kind of the kick I've been on. And this is just an easy one for Chris to get back into because you've been off the wagon for a while, man. Like you're like a podcast noob again.

Christopher J. Graham (2:31)

It's true. Yeah, I've got to get my groove back.

Brian Hood (2:33)

Yeah, so when it comes to marketing, there's something we've talked about many, many, many times on this podcast, and that is being a go-giver.

And so this isn't a phrase that's used that often, but I use it all the time. And this is what I teach my students, and it's go-giver marketing.

And this episode, we're gonna kind of talk about and dissect what go-giver marketing is and how it applies to your business, and then what you can actually do to implement it in your business today. And hopefully, we're gonna get through all this content. But this is gonna be an episode I'm gonna kind of lead, and then Chris can kind of fill in the gaps where he wishes today. Because again, you've been off the wagon, Chris, so you gotta kind of ease back in here. And I'm gonna do whatever I can to hold your hand and say, you know what, buddy? It's gonna be okay.

Christopher J. Graham (3:09)

I'll try to have some dad jokes to throw in.

Brian Hood (3:12)

Dude, our podcast has been missing on puns, has been missing on dad jokes, has been just missing on humor in general, because like my shortcoming is like, business, and if you don't business, then you're business, business, business.

And that's why we don't do as well as just me. We need your goofy ass on here.

Christopher J. Graham (3:34)

I'm glad to be the, who's like a sidekick that's funny for a superhero?

Brian Hood (3:39)

Robin, you're Robin.

Christopher J. Graham (3:39)

No, Robin is, that's a weird relationship.

I don't approve of Batman and Robin. That's a strange like, I know, I'll be a vigilante, and this kid will help me that I might have adopted. That's weird, man. No, I'm talking like, I don't even know what I'm talking about.