The 5 Most Clever Ways To Eliminate "Ghosting" From Your Leads

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, episode 184

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Welcome back to another episode of the 6 Figure Creative Podcast. I am your host, Brian Hood, and I'm not here with my bald, beautiful, mustache-less co-host, Christopher J. Graham, because he's got COVID issues. And so, you know, because of that, we're not going to have him today. And instead, we're going to be talking about a topic with a special guest, which I'll get into in a second. We're going to be talking about a topic that I think is relevant for almost every single freelancer on this earth if you are doing anything worth doing, and that is the topic of ghosting. That is when a client has reached out to you, they've expressed some sort of interest in working with you, you've maybe told them a price, or you've replied, or you've done something, and they just ghost. They go off and disappear into the sunset, and you never hear from them again, you don't know why. And that's one of the worst things in the world because you can't learn what to change. So today, we brought a very special guest, a substitute co-host. I'm loving that kind of vibe that we got going on. We did that with Mark Eckert recently.

Substitute co-host John McLucas, who was the guest on episode 178

So not that long ago. John, welcome to the show.

John McLucas (1:21)

Brian, it's great to be back. And this is like, this is an incredible, I'm really excited about this because of the backstory, which I'm sure you're going to get into, of what brought us to sit here. But this is something that I'm ferociously passionate about and helping just in lots of conversation I've had on the internet about it.

And just can't wait to get into it, man. So thanks for having me back.

Brian Hood (1:39)

Hey, yeah, yeah. So this actually stems from a conversation that started in our Facebook community. Love it or hate it, Facebook is a thing. And our community is absolutely thriving. We have on average any given week, 60 to 70% of that community is active inside the community according to our metrics, which is utterly insane to me. Like, I would not expect a community to be that active, which if you look at other metrics, I don't know what the other metrics are, but just generally, giant groups of people do not interact at that level inside of settings like that. So if you're not a part of our community, go to 6figurecreative.com/community, because you're missing conversations like this. So John, on December 26th, you were like hungover from the Christmas sweets.

You were like not feeling very productive. So you decided on December 26th, the post in our community, a pretty lengthy post giving the five methods for virtually eliminating ghosting. And it was such a good post. It had really good interaction. And by the way, your episode, by the way, episode 178, great response from our community. I just wanted to make sure you knew that.

Great response from our community.

John McLucas (2:40)

That's good to know, I'm glad.

Brian Hood (2:42)

Yeah, so many people brought that up to me. So I just wanted to make sure you knew that because it makes you feel good, right? But you posted these five things, and we're gonna go through these today because I thought it was such a good post and so helpful for people.

And I agreed with every single thing you had on that list. And I just kind of like honestly half-jokingly posted in the comments, you should jump on the podcast and we should do an episode about this.

And then you just went through the link that I had sent you before and you booked it without really any, any real conversation. And I was like, well, you know what? We're gonna do a podcast and this is gonna be a great one because I didn't know if I should be able to do it or not. So this is cool.

John McLucas (3:14)

I mean, when you said it, I was like, I think this is gonna be, this could be one of the more important episodes. I think, like you're saying, for universally every single person going into the new year or whenever the heck somebody's listening to this, there's not a bad time to understand how to continue conversation and how to kind of close the doom purgatory Mariana's trench of getting ghosted and that frustration. So I think it's something that I didn't realize we haven't, or may hasn't really been discussed on the podcast like this. And I couldn't see it any other way. I'm glad we get to go even deeper than the post.