The 5 Building Blocks Of Client Acquisition | Keys To Consistency

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, episode 338

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're an audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place. In this episode, I want to break down all of the building blocks of a full client acquisition system, i.e. a client acquisition machine. And the goal of this is to update this for 2025 I've covered a lot of this stuff before, and a lot of these things I've dived deeper into, I've like zoomed into the very intricate details of each of these building blocks in past episodes. But in this episode, I want to break down the entire thing start to finish, because so many freelancers are missing some of the key pieces from this entire system. And many times you were missing the pieces, not because you don't want to do them, not because you're lazy, not because you're distracted, although that is a big one, distraction, but because you just don't know. And so this episode is attempting to break down some of these things so that you realize, oh, I don't have that. I should actually start to implement that in my own business. Because if you don't have all of the pieces of this machine, you're gonna experience feast or famine, inconsistency, no idea where your next client's coming from, and you generally have no idea how to fix it. That is the case for most freelancers that I've ever talked to in my entire life. And if you think about this similar to a car engine with missing spark plugs, the engine might be wonderful. It is like this beautiful, pristine, brand new engine in a brand new car, but without spark plugs, it will not even turn on. So in your business, what are those spark plugs that are missing? So in this episode, I want to break down the five core building blocks that keep your business running, because the fuel for your business is clients. If you do not have clients, you do not have a business. And if you do not have all of these building blocks for client acquisition, you do not have a business. But if you get all of these building blocks right, you will have consistent new leads coming every month, so you'll know where your next client is coming from. They won't give you as much pushback because you have the proper systems in place. You'll be able to close clients without getting pushback on pricing. Charging what we call Goldilocks rates, more on that later. You'll be able to complete projects efficiently and quickly so you can keep up your hourly earnings as a freelancer. And you'll always know where your next projects are coming from and even have them stacked up ahead of time so you can project what your income is going to look like, which is powerful as a freelancer. And I talked about this before in a previous episode, but getting your projections accurate within a 5% error of margin can be done. Or even better, like I did last month, project your best month ever, and then exceed that by like 27%. We were 27% over projections. So when you're off, it's because you did even better than expected. And that's the place I want you all to be. So if you're new here, this is the 6 Figure Creative Podcast. We have audio and we have video. If you're on video today on YouTube watching, this is a great episode because I'm going to actually have the outline and the visual up in front of you for most of the episode. If you're still listening and you don't feel like going to video, that's fine. But if you can get to YouTube to watch this, it's preferable. But this podcast is for you. If you are a freelancer, you offer creative services, and you want to make more money from those creative services without selling your soul, that sounds like you, you're in the right spot. In this episode, we're going to break down all the things you need to do to start getting more clients in your business. So let's dive into this. Where if you're watching on YouTube right now, then you can see the outline I have in front of me. It's got basically the five core pieces here, which is lead generation building blocks, lead nurture building blocks, sales building blocks, fulfillment building blocks. So actually fulfilling inner service and LTV slash AACV. Letters mean lifetime value and average annual client value. These are the five core building blocks of a client acquisition system. And they all break down into sub-building blocks. We're going to dive into each of these, because each of these has multiple elements in order to have the thing checked off. If you don't have them checked off, you essentially don't have anything in place. And we're going to start here with lead generation. When it comes to lead generation, there's actually two different types of leads. Most freelancers have this first type. We call them sales leads internally here. A sales lead is someone who has sent an inquiry. They're actually interested in hiring you. And most freelancers rely on hope marketing to get these. Hope marketing is just where you're waiting around for a referral from somebody, hoping that it lands in your inbox eventually, right? This is the Feast of Famine, where you get a bunch of these, and then you get none of these. You just go up and down, up and down, up and down. It's very stressful. If you're trying to actually generate sales leads yourself, the thing that I've seen work time and time again works best is to actually create what we call an offer video funnel. I break this down in episode 330, What's Working Now for Client Acquisition. So if you want to go to that, just go to 6figurecreative.com/330.