The 4 Types of Lead Magnets That Actually Work | The Lead Generation Series

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, episode 326

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place. Hello, and welcome to the 6 Figure Creative Podcast. I am your host, Brian Hood. If this is your first time listening to the show or watching the show on YouTube, first of all, hi, hey, hello, welcome. This podcast is for you if you are a freelancer who offers creative services and you want to earn more money from your creative skills without selling your soul. For my returning listeners, we are picking up from the topic we started last week on this new series called The Lead Generation Series. Last week, we talked about how if you're not fully booked with your ideal clients, lead generation should be something you take seriously. And if you're listening to this episode, chances are, unless this is your first episode and you just happened to listen to this one, if you are listening to this episode, it's because you listened to last week and you know that you need to be taking lead generation seriously. If for whatever reason you chose to start with this episode and you haven't listened to last week, I highly recommend you listen to last week first before starting this one. But just a couple of quick things to recap. One, a lot of the stuff that I'm talking about today is loosely or very tightly based off of the 100 million dollar Leads book by Alex Hermosy. 100% recommend going through his free course, and you can do that before or after you go through this series. This is kind of a companion to that book and that course that he has. But this is also a standalone series in its own right. So don't feel like you have to go do that. If you don't like watching big muscly men with big thick beards and have no strip on their face, tell you what to do. Instead, you can have me with my glasses and my very thin beard that I just trimmed up last week, tell you what to do instead. So maybe I'm more your cup of tea, I don't know. So quick recap, a lead, what is a lead? It is just somebody that we can contact, right? And how do we get leads? We create something called a lead magnet. And what is a lead magnet? It is a complete solution to a narrow problem given away at a significant discount or free to attract our ideal clients to us. And last week was all about finding a narrow and meaningful problem that you can fully solve. Those are three big important parts about creating an actual good lead magnet that people will consume, get value from, and then hire you for your main thing. So last week was all about finding that narrow and meaningful problem. This week is talking about how we can fully solve that problem. Before I even get into what I'm going to talk about in this episode about fully solving that problem, I just have to state again, if you have not heard me say this before, or I haven't said it recently, this is not an attempt at creating fluff BS garbage lead magnets. There are plenty of those out there. I have admittedly made a few of those in my day myself. I've made dozens of lead magnets in my life, and not all of them are of the quality that are expected, especially in today's age. In my well-informed opinion, just putting out a cheap, easy, quick PDF guide on something is not the kind of lead magnet that's going to work today. People expect more, they want more, and there's something that's said in that $100 million leads book by Alex Ramosi. He says something to the effect of people will judge our paid work based on what they consume from our free stuff. So if you put something out in the world, aka a lead magnet, that's free, and that free stuff sucks, they're going to assume that the service that you offer also sucks. So when we talk today about how we can fully solve whatever problem it was that we found last week on last week's episode, that is a narrow and meaningful problem, and we want to make sure we are fully solving that in a high-value way. And I mentioned this last week, and I'll mention it again this week. That means that you don't have to do a free lead magnet. I think a lot of freelancers specifically get caught up on, they think lead magnet and they think a PDF or a cheat sheet or some quick guide or an ebook, and that's the only things that can come into their brain as far as how lead magnet works. In the freelance world, we can do whatever we want. We can do paid lead magnets, free lead magnets, hybrid lead magnets. We're going to talk about all the potential ways to solve the problem today that we're going to help solve, but just know that you are not limited to a free lead magnet. You can charge for it as well, and it can be just as effective, if not more effective in some cases. So let's dive into this. How do we actually solve the problem that we have identified as a narrow and meaningful problem? Well, there are four main delivery methods I want to talk about in today's episode, and these are the main four ways that I know of as far as solving these problems. And I think this is actually one of the parts that's directly from $100 million leads, so I don't think I came up with all of these. I don't think you did either. But the first method is just information, or what we call info. The second is services. The third is a tool or piece of software, and the fourth is a physical product or physical products. And I've actually got examples of all of these, which I didn't think I could come up with one for physical products for the freelance service niche, but I did, so stick with me on this. And we're going to start at the top here. The one that I would say is probably most common for lead magnets. So we're going to stop here. We'll go from the most relevant to you, the listener, all the way to the least relevant, which is the physical products, because most freelancers are not going to have any meaningful way they could do physical products as a lead magnet. But method number one is information.