The 4 Building Blocks of Turning Strangers Into Clients | The Lead Nurture Series

Brian Hood (0:00)

This is The 6 Figure Creative Podcast, Episode 281

Welcome to The 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income.

If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Hello, and welcome to The 6 Figure Creative Podcast. I am your host, Brian Hood. If this is your first time listening to the podcast, first of all, hi, hey, hello, welcome. So glad to have you here. This podcast is for you. If you are a freelancer, you offer creative services and you want to earn more money from your creative skills without selling your soul.

You are in the right place. I do have one caveat to add this week. If you can't already tell, I talk fast, so you got to listen fast. I always joke that most people listen to their podcasts at like 1.3 to 1.5x speed.

Generally, I'm that way myself. So by default, I just speak at 1.5x speed, so you don't have to do that. I speak fast for you. And I have to bring up a wonderful review we got just so our new listeners can understand what they're getting themselves into.

The review says this. It's a short one. Jesus.

Slow down. Good information, but hard to listen to because the host's stumbling fast speech causes stress and makes the podcast unlistenable. Three stars. Spalding 67 Thank you so much for that review. So now, if you're new, you kind of understand what you're getting yourself into. I am unlistenable. I stumble and I do talk fast, so listen fast. For my returning listeners, you already know what you're getting yourself into. So I don't have to say anything else here. We just wrapped up our lead generation series a couple of weeks ago. I kind of had a fun in between series last week on, I say fun, fun in parentheses, a fun solo episode on cybersecurity, which sounds super boring. I don't even know what I'm going to title that episode as of the time that I'm sitting here thinking about it. Something that sounds hopefully sexy enough to get you to listen. If you didn't listen to the episode, just go back and listen. It's basically like, how do you keep yourself from getting hacked, losing accounts, things that are crucial to your business and success?

Because I lost, I refused to run the exact numbers, but I've lost an estimated 25, $30,000, maybe more on account that was hacked on top of the hackers racking up $3,000 in ad spend on my ad account. So go back and listen to the episode if you want that story and the lessons from that and how to secure your business to keep that sort of stuff from happening. This week, we're starting a brand new series on lead nurture.

And this episode, we're going to talk through the four building blocks of getting strangers to hire you. But this series is the natural next step when it comes to what you need to know because the last series, episode 277 through 279, I think was the series numbers. If you go back, that series is all about generating leads.

And when we look at generating leads, what does that equate to in like a stupid analogy that I came up with for this episode? It's like planting seeds in a garden. Whereas lead nurture is like nurturing or tending to your garden once you've planted those seeds.

Obviously, if you think about it from this perspective, you can just throw a bunch of seeds into a garden and just hope for the best and come back in the summertime after spring and get to harvest and say, hey, what's still alive? What's actually like come to fruition? What can I eat now? I'm sure some things will work. Some things will be edible. But you and I both know that if you garden or if you even have seen a garden or have thought about gardening, you and I both know that a garden is going to be more fruitful if you tend to it regularly and put energy into it and put intention behind making sure that garden is well tended. So if you did all the things that we talked about on the lead generation series and you're generating all these leads, aka planting all these seeds, it would be wasteful for you not to tend to that garden and make sure those seeds come to fruition so that you have a bountiful harvest. And this what this series is going to be all about. I estimate it's going to be about three episodes here. It could be four. I'm not sure exactly yet. I plan like two episodes out on these series. And then I have a bunch of stuff I want to talk about and maybe it turns into three or four.