The 3 Strategies For Staying Top-of-Mind & Getting More Gigs | The Lead Nurture Series

Brian Hood (0:00)

This is The 6 Figure Creative Podcast, Episode 283

Welcome to The 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income.

If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Hello and welcome to The 6 Figure Creative Podcast. I'm your host, Brian Hood. If this is your first time listening to this show or watching on YouTube, first of all, welcome. This podcast is for you if you're a creative freelancer, you offer freelance services, you want to earn more money from your creative skills, and you will sell your soul at all costs to make more money.

Screw the creativity. You want to make more money. If that's you, you're in the wrong place. Here we try to prioritize making money without selling your soul.

Today, we're continuing our series. We're probably wrapping our series up on The Lead Nurture Series. This is a standalone episode, so you don't have to have listened to the previous stuff, but it's helpful to have listened to the previous two episodes.

But just to recap, lead nurturing is essentially how do we build that know, like, and trust factor with a lead, a new lead who just found us, over a long period of time, preferably three, six, nine, 12 months or more, so that that relationship is built. And I equated it to gardening, where when you plant the seeds at the beginning of this planting season in the early spring or mid-spring, after the final freeze, you don't just plant the seeds and then disappear for six months. You need to nurture the plants and the new sprouts that are coming up. You need to water them. You need to prune them. You need to make sure that there's not pests killing them. You gotta make sure they're not getting overwatered or too much sunlight. It takes energy. It takes effort. It takes a lot of work to nurture plants in a garden as you're growing it. And I know this because I've had a garden all summer long and I've gotten a lot of fruit from it. But if I were to neglect that, if I were just to plant those seeds, it would be an overgrown mess that I got very little out of. Funny enough, yesterday, I did clear out my garden for the season because the first freeze of the year was coming in, which would kill off most stuff. Plus, we're heading out for this trip for a month or more and essentially digging up all the tomato plants and the peppers and the basil and pretty much anything that wouldn't survive the winter. So I got my, what I consider final harvest of this garden, and it was massive. It was like 40 pounds of tomatoes.

Most of them still green because, again, we had to cut the season short because we had an early freeze coming in. Plus, we're leaving the country.

I'll post a couple of photos of my harvest on our show notes page at 6figurecreative.com/283 if you want to see those for whatever reason. But it was a massive harvest because I put a lot of time and effort and energy into nurturing my garden over the season. So now we're back to leads and clients instead of seeds and gardens and fruit, but the concept's exactly the same. So a few weeks ago on episode one of the series, we talked about the four main building blocks of nurturing leads.

Last week, we talked about mapping out your entire client journey. That was a very different type of episode than what I normally do. It was almost like a workshop because there was video elements and it really made the most sense if you could follow along and do it yourself while watching along. This week, we're going to talk about the specific strategies of how to nurture leads. What can you actually do to nurture leads? But before I get into the specific tactics, just a quick reminder of episode one in this series. What are those four building blocks? Because these four building blocks are what we're going to be sprinkling throughout all of our lead nurture efforts when we talk about the specific tactics in this episode. Those four building blocks, again, are building desire for what it is that you offer as a freelancer. So how can we build desire? Number two is building and showing credibility and authority in your niche so that you are the go-to person in whatever service or services that you offer and that you have some form of external validation and proof that you're great at what you do. The third building block is building relationship. Again, showing that you're human, showing people in your grout fit, this wonderful gray sweatsuit that's probably a regretful thing to wear in my hot podcast studio, but it was freezing this morning and I wanted to have something warm on, but showing that you're a human being so people get to know you.