The $1M Coaching Model With Zero 1-on-1 Calls

Graham Cochrane (0:01)

Welcome to The Graham Cochrane Show, where each week I help you create more money, margin, and meaning in your life. I'm your host, of course, Graham Cochrane. Let's get into it.

What if you could have all the income of a coaching business without being stuck on client calls all day? Now picture it, an open calendar, a real vacation where you're not checking your phone, no more ending the week exhausted from back to back calls.

And most coaches think that's a fantasy, because that's just what the job is. No, it's not, friend. There's always a better way. There is a way to build a high-paying coaching business where you never have to get on a single one-on-one call. And in this episode, I'm going to show you exactly how. I'm a huge fan of the coaching model, whether you call me a consultant or a coach, whatever. It is a great business model because it's high margin. It takes no infrastructure other than a website maybe and a Zoom account to deliver and fulfill. It's flexible. I can take the business with me. I don't need a team or staff. It's such a great business and it's easy to start because you can command high fees and have a handful of clients and make meaningful money. And that's why I encourage a lot of my clients to become coaches or consultants. If you have created transformation for yourself or other people in the past, you can sell that transformation to other people through your coaching and consulting. It's a great, great model. The problem is that once you get into it and especially once you become successful at it, you become trapped because you are literally selling your time. You are selling blocks of time in your calendar to answer all the questions and have all the clients. Even 10 clients can become 10 calls a week if you have weekly calls.

It can become overwhelming very, very fast. And so what I see are many coaches and consultants who start a business and they start to find their ceiling at $150,000 a year, $250,000 a year, even $500,000 a year. Now that might sound like a great ceiling to you, but I'm speaking to you. If you've been there and you're capped at $200K, $300K, $500K, and you're like, I would love to keep this gravy train running. I would actually love to take on more clients, but I can't because I'm already maxed out. I already have 30 calls a week. And you know you can't do those back to back to back. You need breaks. That's why you probably can't do more than 20 to 30 calls a week because you need time to go to the bathroom, time to eat lunch, and time to just breathe for a second and shift from one client to the other. So there is a limit to how many people you can take with one-on-one coaching. So normally what one-on-one coaches do if they're smart is they raise their prices. And you absolutely should have premium prices if you're doing one-on-one coaching. That is a luxury. One-on-one coaching is a luxury, and it's a luxury that many people are willing to pay for. In every industry niche, I see it in every industry niche, I have that vantage point as a business coach. The problem, though, is that's not the model you want to stay with. So if you feel like I can't scale with this, you're right. If you feel like I can't take a week or two off, I can't take a vacation because I got these client calls, you're right. What are you going to do? Double up? Triple up? Do 60 hours of coaching one week so you can take a week off? Just lose a client or say no money? You don't do calls one week? The problem with this model is you think it's the only way. You think it's the only way to be a coach. So what I want to share with you today is my favorite model. This is a million dollar a year coaching business with zero one on one calls. And I'm going to tell you the vehicle right up front, and then I'm going to handle any objections, and I'm going to show you how to do this, because I've done this multiple times and I help my clients do this. Here's the vehicle. High ticket group coaching. A high-ticket group coaching program. That is your way out of here. Okay, I can hear the objections through the camera right now. Number one is people won't pay for high-ticket group coaching, or they won't pay very much. And let's just talk about this, because this is very, very important. If you believe this, it reveals that you don't understand what people will pay for, and you don't understand what people are paying for currently. First of all, people are not buying you. You are not for sale. You shouldn't be selling yourself. That's what most coaches do wrong. They sell themselves. I am a high-performance coach. I am a mindset coach. Buy time on my calendar. Buy a block of calls. Buy six months of my time. They're selling the wrong thing. Nobody wants to buy you, and you shouldn't be for sale. You are worth more than that. So first of all, you're not for sale. Second of all, you're not selling your time.