Stuck With Low $$$ Projects? Here's How To Level Up To $50,000 Projects | With Ryan Koral

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, episode 206

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Welcome back to another episode of the 6 Figure Creative Podcast. I am your host, Brian Hood, and I am here today, fresh off of one of my little podcast walks where I like to put steps in, get the weight off, listen to a good episode of something or episode or two of something. And I was looking at my stats on my phone earlier, and I was in my health app that tells you how many steps you walked, and the averages over a long period of time. I've actually averaged over 11,000 steps per day for like the last six months. And I realized the shoes I've been wearing for the last six months have like 600 miles on them at this point, and you're not supposed to wear shoes that are like more than 400 or 500 miles put on them because you start getting back issues from it. So I've got to order new shoes. I literally threw them away yesterday because of that. And now I've got to find some new shoes to buy.

And if anyone has any recommendations of their favorite walking shoes that don't look ugly as hell, please send me an email or DM me on social media. Let me know what your favorite walking shoes are that don't look stupid. Why is it hard to find walking shoes that don't look stupid? Second thing is walking that many miles a day allows me to listen to so many episodes of the podcast. And that's actually how we found our guest today, Ryan Koral from a podcast called Grow Your Video Business. And Ryan is very similar story to me where he started as a freelancer, worked his way up, and now he's launched a podcast to talk about all of his lessons learned as a videographer. My background is in audio and music production. So it's kind of parallel past there, but he's actually had a lot more success as a freelancer than me because he built his freelance business from a solopreneur, which is a lot of freelancers, to now a seven figure business with a whole team and everything. And it's a lot of cool moving parts that he's got going on.

And in the interview, we actually talk about his whole journey from the first dollar earned as a freelancer and growing that into a multiple six figure business, and then kind of leaving that behind and growing another video production company in the corporate space to seven figures. And honestly, if you can make it to the end of this interview, even if it's not all relevant to you, I promise there's a wonderful payoff at the end because he talks about one of the strategies that I have somehow never heard someone doing. I've definitely not implemented this myself. I'm going to implement this myself, but how he is able to close these mid-five figure and even six figure projects, the process he uses in that, and it is brilliant because instead of trying to sell somebody a $50,000 project, he makes them, he forces them essentially to buy something that's $2,500. And then 100% of the people that buy that end up paying him the big bucks for the big video. So that kind of sounds vague. It's because I want you to listen to this whole interview and hear his whole strategy about how he sells people on the small thing first, and then upsales to the big thing. But it is absolutely brilliant, and I cannot wait to deploy this in my own businesses. So without further delay on this whole rambling intro here, we're gonna go to my amazing conversation with Ryan Koral.

Ryan, dude, thank you so much for coming on the podcast.

Ryan Koral (3:07)

Absolutely.

Brian Hood (3:08)

So the reason I want to have you on the show here is, one of my favorite people to talk to is freelancers and people who own agencies who also have podcasts, because podcasters are some of the best communicators. There are, we already talked about your podcast. You have almost 300 episodes for the Grow Your Video Business podcast. And you have just been forced to repetition and trial and error and trial by fire to learn how to communicate well. And so not only do you have the experience and the success that you've had in your video business, you've also had a lot of time under tension to put it into weightlifting terms on learning how to communicate those lessons and distill them down in ways that are really easily digestible.