Squawk on the Street 9/12/25

SPEAKER_1 (0:01)

Huge savings on Dell AI PCs with Intel Core Ultra processors are here, and they are newly designed to help you do more faster. They can generate code, edit images, multitask without lag, draft emails, summarize documents, create live translations, and even extend your battery life. That's the power of Dell AI with Intel inside. Upgrade today by visiting dell.com/ai-pc.

SPEAKER_2 (0:31)

It's not rocket science.

SPEAKER_3 (0:32)

Grayscale has been educating investors on crypto for over a decade. Grayscale, invest in your share of the future. Investing involves risk and possible loss of principle. Visit grayscale.com for more information.

Jim Cramer (0:45)

It's Jim Cramer here. You're listening to the opening bell of CNBC's Squawk on the Street. Don't miss a minute of the action.

Tim Cook (0:53)

In Kentucky, we've worked with our partners at Corning to build the world's largest and most advanced smartphone glass production line. And I'm pleased to announce that very soon, this is for the first time ever, every single new iPhone and every single new Apple watch sold anywhere in the world will contain cover glass made in Kentucky.

Carl Quintanilla (1:19)

That was Apple CEO Tim Cook back in August at the White House. Good Friday morning. Welcome to Squawk on the Street. I'm Carl Quintanilla with David Faber at Post 9 of the New York Stock Exchange. Cramer is in Harrodsburg, Kentucky at the Corning plant, which is making glass for all of Apple's iPhones and watches. Meantime, the pre-market is mixed. S&P's put together a near perfect week so far, four all-time highs, yields coming off the lows of the week ahead of the Fed decision next week.

Let's get to Jim in Harrodsburg, Kentucky. Morning, Jim.

Jim Cramer (1:49)

Well, I've got to tell you something, guys. This is one of the most exciting shoots I have ever done. David, great that you're here because I know we've got a ton of new news. This is the place where I think that Tim Cook's answer to what's going on around the world and at the White House is alive and well. We are at the place that I think we build the best ever. I've got the new one. But more importantly, it's all coming here. This is made all over the world for this and for this. And that's going to end. It's going to be all made right here. $2.5 billion commitment. And I've got to tell you, David, the excitement of having Tim Cook here with us, with Wendell Weeks, CEO of Corning, it's worth marveling over for a minute, you know?

David Faber (2:35)

Without a doubt. And an important week for Apple. Not that they aren't all important, but certainly this one in terms of the introduction of the new phones. So what are we expecting here?

Jim Cramer (2:46)

Well, look, I mean, we're going to learn about the pre, the pre-orders, which start at 8 o'clock today. We're going to focus on what's different, at least initially, with this phone versus others. I think Wall Street's got it wrong. I think there are a lot of amazing things in this one, say versus this one. And then, of course, we're going to talk about this situation of how do we revitalize American manufacturing, invest in America, and then the idea of what it takes to make it happen, $600 billion from one company over four years, is that reasonable? David, I know you've often talked to me about the idea that, well, what can we really do to bring back manufacturing? So I think all these things are going to matter, and I want you to take a look at who's stopped by this Friday morning.

Tim Cook (3:32)

We've got a whole new design. Check this out.

SPEAKER_8 (3:37)

Gorgeous.

Jim Cramer (3:38)

Gorgeous. Oh, my God.

Tim Cook (3:40)

Killer color. Killer color. And it's available next Friday.

Jim Cramer (3:49)

Okay.

Tim Cook (3:49)

And so we're taking pre-orders today. We've also got the air. It's so thin, it may not show up on the camera. Hold it.

Jim Cramer (3:58)

You can't tell it's in your hand.

Tim Cook (3:59)

It's so light, it's like you're holding the future in your hand. And it's the thinnest iPhone ever.

It's so incredibly light. And it's pro-performance in that smaller package.

Jim Cramer (4:14)

So, but I would presume, and most of our viewers are presuming, that the battery life must be much shorter. It's too tiny.

Tim Cook (4:20)

The battery life is great. You're going to love the battery life. How is it possible? Well, it's because we engineered it from the inside out. It's eSIM only. And so we were able to take the battery and extend the battery to areas that previously had the physical SIM. And so it's incredible innovation.