Snack: Momentous

SPEAKER_1 (0:00)

At CLA, we're in your corner, and on it. We coach tax strategies and Little League First Base.

We help you adopt AI data tools, and we adopt rescues named Buddy.

We walk your factory floor and jog the local 5K, though sometimes we walk that too. Wherever you're coming from, we're right there with you. Wherever you're going, we'll get you there. CLA, CPAs, consultants and advisors. Learn more at claconnect.com/with you.

SPEAKER_2 (0:30)

Labor Day savings are happening now at The Home Depot with Select Appliances starting at $399.

Plus, save up to an extra $1,000 and get free delivery on appliance purchases of $998 or more. Get a Whirlpool laundry tower featuring industry-first UV clean technology designed to reduce bacteria in the wash without fading fabrics. Plus, with great prices at The Home Depot, you can save on Select Appliances designed to make laundry day easier. Shop Labor Day Savings at The Home Depot today. Offer valid orders 27th through September 16th through SMA C-Store Online for details.

Dan Bova (1:01)

Hey, everyone. Welcome to another snack-size edition of our show, How Success Happens. I'm Dan Bova, writer and editor at entrepreneur.com.

So some conversations move you, and others move you in a very literal way.

This week, I sat down to chat with Jeff Byers, the co-founder and CEO of Momentus, a leading sports nutrition brand. And you may have heard of them, thanks to an ongoing partnership with a certain movie star known for his physical health and for terminating humans as a time-traveling killer cyborg. Yes, Arnold Schwarzenegger. And I wish you could see how I attempted to spell Schwarzenegger on my script. So anyway, I spoke to Jeff about Momentus' new product, Fiber Plus, which is the cornerstone of the company's big new target, gut health. And they sent me a tub of the stuff to try out, and I will tell you that I am not a nutritionist, but I can tell you for sure that it tastes really, really good. I got the cinnamon-y one. It was actually truly delicious. But I started our conversation out by asking Jeff, yes, I know this tastes good, and I feel good because I'm having it in the morning, but how do I know if it's actually doing anything?

Jeff Byers (2:30)

Well, that's a really good question. Like all good things that actually work, it's about creating habits around those things. And so how you know it's working is you follow the research that shows in tens of thousands of clinical trials that increasing fiber increases gut health, which has all these long-term implications. And then creatine is the major energy source for ATP in the body. And it's pretty irrefutable evidence that it works. However, like just like everything, you don't notice it, like nothing's a magic pill or magic bullet. And even though my industry seems to think that everything is, it is not.

You know, it's just like eating right and moving has great long-term implications. We know that unequivocally from science.

Dan Bova (3:18)

How do you educate people to know that what you're saying is in fact back by science?

Jeff Byers (3:25)

I think it all comes down to our core ethos around be at the center of high performance. Our business started in pro and college sports and in elite military locker rooms.

And what that did, and our like that core center of who we are is when at the forefront of high performance. And what that did was build an incredible amount of trust in places that trust is not given, trust does not come lightly. You earn it every single day and you have to earn it every single day in the future. And what that was able to do is expand into more and more people that had influence in the world where they look to those dieticians and the performance people and say, what is the best? What do you trust? And so for us, we stuck to our roots of we are built in the most elite places because that's where quality comes from. And that built out. And that was our core to our DNA. We did not want to become a brand or a marketing company, right? You have to build that around. Our goal was build the highest quality products from sourcing to science to certifications.

And we believe that that would ultimately gravitate to the market and we could lead from the front in that. But that was our choice because it's really easy to build a company in our category in a lot of different ways. We chose trust is really hard. It's defensible, right? We have to earn it every day and that is a moat. And that is the moat that I want to go build and that I care about.