She Used Puppet Shows And Sea Shanties To Grow Her Agency To $500,000 Per MONTH | With Becca Kingsbury

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 239

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income.

If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Hello, and welcome to the 6 Figure Creative Podcast. I am your host, Brian Hood, and you're in the right place right now. If you are creative, you're trying to earn more from your creative skills or your creative genius, and you want to do it without selling your soul with aspirations to go six or maybe even seven figures one day. Speaking of seven figures, we actually have an amazing guest today, someone who is well beyond the seven figure range, almost to the eight figure range, which might be the first time we've had someone knocking on the door of eight figures on this podcast before, which is $10 million a year, by the way, if you're not following the zeros. I just got done with an amazing conversation with Becca Kingsbury from a company called Dingus & Zazzy, it's memorable for sure, but Dingus & Zazzy is doing over a half a million dollars per month as an agency. And they're doing it all through recurring services where people are paying a flat monthly fee to stay on as a client. And they're doing some incredible stuff. Whether or not you ever have aspirations to grow to a half a million dollar per month business, you can still do things and take away things from this conversation to grow to maybe a half a million dollar per year business, which may be what you want. Or even just $50,000 per year of business, whatever your aspirations are, this interview has things that you are going to want to take away and implement into your business. I think their superpower, Dingus & Zazzy and Becca Kingsbury in general, is being willing to try pretty much anything. And I mean anything to grow the business in a fun way that matches their culture and their vibe, which is I think one of the things that stands out the most. You'll understand what I'm talking about when you hear this conversation. They've done things like faxing people. Do you remember fax machines? I've never used a fax machine in my life.

They faxed thousands of people to get clients. They've sent out tens of thousands of cold emails per month to get clients. They're running ads. They're doing literal sea shanties on their sales calls. They have puppet shows. I'm not kidding you. This is the most bizarre business I've ever heard of to be at the level that they're at, almost $10 million a year. It's insane. So I won't have anything else to spoil. Here is my interview with Becca Kingsbury of Dingus & Zazzy.

Becca, thank you so much for coming on the show, and I'm excited for us to chat about what you got going on over at Dingus & Zazzy with us today.

Becca Kingsbury (2:26)

Thank you so much for having me. I'm definitely gonna talk too much, it's gonna be great.

Brian Hood (2:29)

I'm like hoping that's the case, because if I'm the podcast host, and I talk more than my guests, then I'm doing something absolutely wrong.

First things first today is I have to know what the hell is with the name. It is one of those bizarre names I've seen for an agency, and maybe there's some that stand out more than that, but they're just not coming to mind right now. I'd love to know about how that name came to fruition.

Becca Kingsbury (2:46)

Absolutely, so it may or may not surprise you, they're cats. They were cats, they're gone now, but Dingus & Zazzy were cats, and we decided to name the company in honor of them, and we got a fun cat logo out of it.

Brian Hood (2:57)

The reason I wanted to ask this was, A, I wanted to know where it came from, so it came from your cats, that's great. Number two is, that is not a very safe name. When I'm thinking about, like, in the grand schemes of naming my business something, it's not a safe name, but I think it's a very memorable name, because I remember when you first reached out to come on the show, and then your name got brought up and your business name got up, I was like, that's an interesting name. And then there was like a long delay between when that happened and when we actually got you on the show, but I still remember the name when I saw it the second time. So it is definitely a memorable name. What is just your take? I can already know the answer to this, but I'd love to know your thoughts on picking a safe name like Disruptor Agency or something stupid like that versus a very memorable and unique name like you chose.