SHE TURNED $67 INTO AN 8-FIGURE BUSINESS 🤯

Wellness is not just about something that you do topically, it's about the inside as well. They're just trying to wash it off and sprinkle it with strawberry milkshake body washes, and it's throwing them off even more. How you actually got started? I made that soap, I gave it to my roommates, and they were like, what the heck did you put in this soap? Because I smell like nothing, and I taste like nothing. How do you get your friends to buy in to test it? Like we're talking about intimate parts of the body. Nobody's gonna just, hey, I'm gonna just trust you to put something on my vulva. Word of mouth was the thing. I mean, I'm in college, girls are active, they wanna be able to smell good, they wanna have that confidence. So as soon as they figured out, oh, there's a girl on campus selling soap for your vulva that makes you smell fresh all day, oh, it was crazy. And with the whole fish thing, yeah, it's funny, ha ha, but at the end of the day, you might be crying on the inside. Talk about that period of time where this is now something that has blown out of your control. Being sold out is not an advantage, it's actually a disadvantage because you could be making so much more money. How has your experience been with TikTok Shop? TikTok has made my business soar. Salt.XO grew without any ads. I just started ads maybe two years ago. That's just from my customers being able to promote it because they realized that it wasn't a lot of products on the market that could do what Salt.XO was doing. As soon as they use it one time, I know they'll love it.
All right, guys, welcome back. EYL, we got a special guest with us today. Jhalesa Seymour. How are you doing? I feel good. I'm good. Founder and CEO of Salt.XO.
Yeah. Right? Yeah. I've been seeing that all over the place. I'm so happy we get to talk to you today, though. Yeah, I'm excited. Yeah. Feminine Hygiene brand.
Is that the best way to describe it? Yeah, feminine hygiene. Okay. And something that's been, you've been tearing it up. You've been going viral, social media, all of that stuff. So congratulations. Thank you. We're gonna talk about your journey in entrepreneurship, how this started, you know, outlook marketing, all that type of stuff. But first and foremost, thank you for joining us. Appreciate it. Thank you. Thank you for having me. Yeah. So, all right. Can you give us a full explanation? Like I said, feminine hygiene, but that's kind of broad ranging, right? Can you tell us specifically what your products are, who it caters to and how you actually got started? So in college, I was using the regular products that you'll use in a store, right? And I realized those products were really throwing me off. And when I realized it was a product- The pH balance? Yeah, it was throwing off my pH balance. And I was trying to get to the root of it. So I decided, you know what? Let me just create my own thing, because I realized it wasn't my diet. Like I worked out, I was healthy my whole life, and something was off. So I did a little research. My dad is my stepdad, he's a Rasta. So he's really big on holistic healing. He's healed himself. He's healed me multiple times growing up. So he told me about African soap. And when I was using African soap, the surface was a little too harsh for like intimate areas. So I said, you know what, let me create something similar to an African soap, but for your vova. And so I started doing some research and understanding the impact and the power of essential oils. And I went to a local essential oil shop and I started putting oils together and carrier oils together. And I said, you know what, let me make a soap. I made that soap. I gave it to my roommates. And they were like, what the heck did you put in this soap? Because I smell like nothing and I taste like nothing. On the vova. On the vova. On the vova. I was a health teacher, so I understood exactly what you just said. Yes, on your vova. You smell like nothing, taste like nothing. Now, the taste like nothing thing, okay.
They've heard. Yes. Okay. Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah. Okay, okay. Okay, got you. And you can also do your self-assessments too. True, which is important. You know, you gotta do self-assessments.
Sample the product. Yeah, you gotta sample the product. You gotta sample the product. You gotta do that. You gotta do that every now and then. So, okay.