RAMageddon Reshapes Tech (And It's Not Pretty) artwork

RAMageddon Reshapes Tech (And It's Not Pretty)

AI Inside

July 1, 2026

This week Jason Howell and Jeff Jarvis dig into RAMageddon, the global memory shortage that just forced Apple to raise prices by 20% across Macs, iPads, and even the Apple TV.
Speakers: Jason Howell, Jeff Jarvis
**SPEAKER_1** (0:00)
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**SPEAKER_2** (0:31)
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**Jason Howell** (0:53)
Coming up next on AI Inside, Jeff Jarvis and I dig into Ramageddon as it's being called. It sent Apple prices soaring and there's a whole lot of other impacts that we dive into. Plus the week that both Anthropic and OpenAI released their most powerful models under government restrictions. Very interesting the precedent that's being set here and what happens when Google tells Meta, I'm sorry, we don't have enough compute for you. That's coming up next on this episode, the AI Inside Podcast.
Hello, everybody, and welcome to AI Inside, the podcast where we take a look at the AI that is layered throughout the world of technology week after week, sometimes a day early, sometimes a day late, but always week after week, unless we don't. Anyways, I'm Jason Howell.

**Jeff Jarvis** (1:53)
My fault, we're doing this early because I have something tomorrow morning, so grateful to Jason.

**Jason Howell** (1:56)
You know what, we got lives, man. I know that having done podcasting for 20 years, I know that the standing rule is like, stay persistent, stay on schedule and everything like that. But life is life, man.

**Jeff Jarvis** (2:09)
It's kind of a rule of life too, yeah.

**Jason Howell** (2:11)
Yeah, it's just like sometimes we got lives and they kind of come up and they don't care that we have a podcast schedule, so it's okay.

**Jeff Jarvis** (2:18)
Jason has volleyball next.

**Jason Howell** (2:19)
We got one coming for you. We got plenty to talk about. We're a day early, it's all good.
Yeah, it's okay. How you doing before we dive in?

**Jeff Jarvis** (2:28)
I'm good.

**Jason Howell** (2:30)
I'm good. I'm excited about our last interview episode. We had an interview with Liz Reed. Don't know if you knew this or not, dear listener or viewer, but you may have noticed an extra episode appear in your feed on Friday.
Liz Reed is the VP of Search. And you know, there was a little bit of spicy, spicy quality within the interview and certainly hearing from people. I'm hearing from some people who are very spicy about the interview, but I thought it was good.

**Jeff Jarvis** (3:00)
I think it was good too, hearing about how she does her job and what she does. The controversy is around publishers. We asked her what she advises publishers. Some publishers say, we don't want your stinking advice. We want your stinking money.
But I think she's in an extremely powerful position. And it's really interesting to me to look at how they think about Search as it becomes not Search anymore, as it becomes AI. Right, right. More and more and more. The way I put it is that we've moved from keywords to questions to commands.
And I think that's where we're going to go more and more. And so it's certainly changing the very nature of Search that we've lived with at the beginning of Google. So I think it's really interesting stuff. I think she's really smart. Recommend you watch. You may not agree with everything, but it'll be interesting.

**Jason Howell** (3:52)
Yeah, for sure, for sure. And definitely, you know, I've heard from some people who do not agree who are feeling or saying, you know, I think the term gaslit has been thrown out a couple of times to what I've seen from some replies.

**Jeff Jarvis** (4:07)
I was just talking to somebody yesterday.

**Jason Howell** (4:08)
Publishers were saying like, hey, they aren't listening to us, you know.

**Jeff Jarvis** (4:11)
I was talking to somebody yesterday who covers publishing, who really good. I must give them a plug. Oliver Darcy from Status does a great, great job covering publishing and media. He said, boy, the hostility to Google out there is really something. I think we got the flotsam and jetsam of that.
I think that publishers thought that Google somehow could or should rescue them in the case. As we enter into a whole new world with AI, Google's trying to figure it out as much as anybody is. It's disrupting absolutely everything.

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