Raise Your Gosh Darn Rates.

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, episode 229

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Welcome back to another episode of the 6 Figure Creative Podcast. I'm your host, Brian Hood. I'm with my wonderful, cute little substitute co-host, my hot rebound, Mark Eckert. Good to have you back, my dude. Let me go ahead and just set the record straight here for this show. If this is your first time listening, I'm so sorry. This is not going to be a normal episode. I'm jet lagged.

My care right now is at an all time low. So it's just one of those episodes where like, Brian Hood is not here. We've got a completely different character hosting the show today. We need to have like an alter ego for me when I'm in one of these moods, but it's just, it is what it is.

Mark Eckert (0:54)

But you got me, I'm the hot rebound, dude. I'm always the hot rebound.

Story of my life, dude.

Brian Hood (1:00)

Well, let's just talk about this show. If you are new to this show, I will give you a little bit of a spiel. This show, we try to talk about how to turn your creativity into money. We do it in ethical ways. We do it in ways that are sustainable, in ways that are not about waiting around for clients to find you, and taking it all into your hands. That's been my approach my entire life. That's been your approach to your entire life, Mark. We're both, I guess you could say go-getters.

Mark Eckert (1:18)

I think the main thing is that we do it tastefully, and that's a very, very rare thing in business.

Brian Hood (1:23)

That's a debate. Whether you're tasteful or I'm tasteful.

Mark Eckert (1:26)

I'm an acquired taste, though, baby.

Brian Hood (1:28)

Yeah, you're an acquired taste.

Yeah, so I just got back from my trip. I'm still jet lagged, but man, that was a heck of a trip. But we didn't really get to talk about it much. We chatted yesterday. Me and Mark just chatted on the phone for like an hour yesterday to kind of catch up. Man, I gotta say, me and my wife will be back to Bali. We will be back to Thailand again. We had so much fun. Just to sum everything up, it was 67 days of travel.

It was delightful. We still worked. I still got all this stuff done that I needed to get done. I did some solo episodes, because I didn't have you, because we were on such a weird time zone difference.

But I'm back at it here in the US in Nashville, Tennessee. We're now just only an hour difference with each other, Mark, and we can get back to some of our fun co-hosted episodes together. So today we have a fun episode planned out. I don't have a title for this yet. As of the time that I'm recording this, we have the outline of the show, but it's like tentatively like why you should charge as much as humanly possible.

Mark Eckert (2:13)

I'm going to start charging for these podcasts, bro.

Brian Hood (2:15)

We're going to get into the ethics behind this.

Ethically, I think it is better to charge more than you currently are. There is a lot of benefits to charging more.

And the thing we're trying to address today is so much of our audience, especially creatives, are perpetually and habitually undercharging for the services they're delivering. And there's a lot of reasons for that.

It could be buddy rates. It could be maybe you have lack of confidence. It could be a bad, unhealthy mindset around money. It could be that you're just bad at what you do, which is always something to be improved on. But this is something that me and Mark, in all things that we do, we tend to be more on the premium side. We were talking about Sales One episode. I don't remember what episode that was. It'll be in our show notes.

But it was an episode where you closed a half a million dollar deal. You had a call, literally, after the episode was over, after we talked about the things you wouldn't want to cover on everything. I think the episode titled something around seven things to cover on every sales call. You closed a half a million dollars deal, and you just got paid for it.